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Kinda Kreative is a business that’s kinda hard to describe, but that’s largely because owner Kyira Hauer offers a wide range of services to her clients — the relatively young business is part therapy and counseling, part public speaking and consultation, part commissioned artwork, and part education.
Frankly, Hauer is also still figuring the whole business ownership thing out, which is actually another part of what she’s selling.
“I think the biggest thing that separates me from other businesses is my self-disclosure and openness with clients and audiences, which allows me to be on the same playing field as they are but with a bit more knowledge to still be seen as knowledgeable,” explains Hauer.
Self-disclosure is very important to Hauer. She just obtained her master’s degree in counseling psychology from UW–Madison this month and works as a therapist in a private practice where she specializes in working with people who have eating disorders, body image issues, anxiety, and low self-esteem.
“I specifically focus on this area as I am in recovery from what was an all-consuming eating disorder and still deal with anxiety and self-esteem issues on a regular basis,” Hauer says. “I value connecting with others through experiences and stories and am able to blend my personal and professional lenses in a way that has been impactful in all I do.
“This shines through in my art as … I find meaning in expression and diving deep into the abyss that too many of us spend years avoiding,” Hauer continues. “I endure that pain and discomfort with everyone around me. As a public speaker and coach, I bring that into the space in a way that always showcases the needs of the client but keeps me in a place where we maintain connection and a deeper understanding.”
Hauer created the concept for Kinda Kreative in January 2016 but has only officially been operating as a business for the past 10 months.
“The business really started out of necessity, as I was selling art at art shows and through commissions to friends and family and realized that I needed to be doing this through a business because I was starting to make a decent amount of money,” Hauer notes. “The business, initially, was just going to be focused on my art but quickly evolved to include all of the different facets it has today, including public speaking, coaching, leadership, and business consultation.”
Kyira Hauer at a public speaking engagement.
Hauer says she typically works with organizations with missions focused on community, including the Madison Public Library system, as well as other area libraries, and the American Family Insurance DreamBank.
“My goal is to provide all speaking events through sponsorships provided by businesses like these, schools and universities, etc. so the events can be free to the public. The goal is to build a sustainable business that is still accessible to the general public regardless of identity and/or circumstances. It’s a recognition of privilege and knowing that community change and culture shifts don’t happen unless we provide resources and opportunities to everyone, especially those typically without [resources and opportunities].”
An example of one of Kyira Hauer's art pieces for sale through her company, Kinda Kreative.
For the art side of the business, Hauer accepts commissions and direct buys of her artwork, typically from 20–40-year-olds with a more modern and contemporary style.
According to her website, Hauer notes some artists are great at recreating photos as paintings or digitally turning your dog into a noble knight, while others are adept at painting portraits of you or a loved one. “All of these can be amazing and have a very specific purpose they fulfill. I am NOT that artist. I will not paint you a realistic portrait of your children. I won’t create a watercolor painting of your dog. I know amazing artists who do this thing and they are great at it — I will happily get you connected!
“What I will do is go down a journey with you to uncover what is behind your ideas to layer your experience with feelings, memories, and sensations that will translate to a one-of-a-kind piece that captures your essence within the piece,” Hauer explains. “It is a truly therapeutic and engaging process as we will co-create an idea that I will put into a visual representation. It is about unlocking your vision and celebrating your unique perspective and view of the world. This is my favorite way to create and allows the piece to go much deeper than, in my opinion, another type of piece ever will.”