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Erin Holzbauer, Hiebing

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Erin Holzbauer, associate media director, Hiebing.

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What are the most challenging and rewarding aspects of your job and why?

The most challenging aspect of my job is its fast pace and the ever-changing nature of the industry — the ways to reach people are evolving at a rate we haven’t seen before and that is exciting and challenging all at the same time. The most rewarding part of my job is seeing actual results and successes for my clients. I love being able to give a client concrete examples of how our media strategy pushed their brand forward, whether it’s by getting leads, increasing sales, or driving awareness.

Who do you look up to or admire in business and why?

I had the pleasure of working closely with Kristy Badger, VP/group account director at Periscope. I learned a lot from her ability to guide clients’ strategic thinking, but I also respect her ability to kick ass and take names at work without sacrificing a vibrant life outside the office.

What has been the high point of your career so far?

One of my clients sent me a handwritten note to personally thank me for my work on her brand. It’s not the flashiest high point, but the acknowledgement of my impact on a client’s business was truly meaningful and is exactly why I show up at work every day.

Thinking back on your career, what advice would you give your 21-year-old self?

Don’t worry about having all the answers, but be confident in what you do know and dig in to find the answers to what you don’t.


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