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Patrick Booth, CCB, Inc.

IB Wisconsin's Professional of the Week is the premier way to meet the state's professionals. This week features Patrick Booth, executive vice president, CCB, Inc.

Business Address: 2823 Carlisle Ave., Racine, WI 53404
Phone: 262-886-4222
Email: Patrick.booth@ccbnonprofits.com
Website: www.ccbnonprofits.com
Birthplace: Texas
Spouse/Partner’s Name: Lori
Education: B.S. in business administration, University of Tennessee-Knoxville

How long have you been at CCB, and what does the executive vice president do?
I’ve been at CCB for 10 years. I manage the vice presidents who are in charge of each department at CCB. I report to the CEO of CCB. My job is to help CCB accomplish its goals by keeping my executive team accountable. It’s the best job!

Patrick, who, outside the company, has most influenced your career?
My family and my pastor. It’s important to know your priorities and how you want your legacy to be left. Both influence me daily to make decisions with integrity.

What would you list as a professional high point achieved?
Two years in a row CCB has won the Microsoft General Manager’s Award for two separate regions. CCB was number one in East and Central for 2010 and 2011 for the SMB channel. This means CCB beat out 10,000 other companies. It’s an honor to have our hard work be recognized by these prestigious awards.

What is a long-range goal that you’d like to achieve before leaving CCB?
CCB works with 27,000 nonprofits, but I want to double that in the next 20 years. CCB wants to be a reseller that can offer everything to our clients. We are dedicated to helping nonprofits make our world better. In our lobby, you will see this: “Serving Those That Serve Others!” In order for nonprofits to do more, CCB must find the best IT solutions for their teams. After 21 years, CCB has decided to offer managed services to our clients. This will give nonprofits extra tools without having to hire extra staff. It’s a very exciting new chapter for CCB!

Sounds like a wonderful goal. Now that we’ve hit your profession today, let’s go back in time, to high school. What were your career aspirations as you were starting out?
My view in high school was so different from today. I thought getting a job was enough. I did start my career with the same mindset. Just get a job and a paycheck. However, it only took a few years for me to realize that I’d better enjoy what I do! That was when I decided my new aspirations had to be centered around what I am passionate about. Helping others has been my passion for the past 10 years, and I am committed to keeping it my passion forever.

Remember your first paycheck and what you did with it?
My first paycheck was used to pay rent in Los Angeles (not cheap!) and to celebrate with a non-expensive dinner. I felt like a king!

Have you been entrepreneurial from a young age?
Yes. I work for a family business. In middle school, I was the shipping manager. The warehouse was our garage. Our dinner conversations were not like other families’. Don’t get me wrong – we talked about life, but I learned a lot about business by sitting at the dinner table. I realized very early the “work” involved to run your own company. Today I really appreciate that experience because it helps me be a better manager today.

What brought you to Wisconsin?   
I was born in Texas but moved to Racine when I was 3 years old. This is the only home I know. Wisconsin has been a wonderful place to grow up. I moved away for eight years, but came home when it was time to start my own family.

What do you do “beyond the office” that brings you happiness or relaxation?
That is easy! My family is my number one priority. When the weather gets nice, June through September, we like to go boating on Lake Michigan, go to the drive-in theater (still in Kenosha), and we like to travel. I also help support my local church by teaching 2- and 3-year-old kids in Sunday School. One student calls me Teach Dave. Why? I have no idea, but that is what you get with toddlers. Also, our family loves the Tennessee Volunteers! It’s a big deal in our house to rock the orange and white when they are playing.

You mentioned travel. Have a favorite destination outside of Wisconsin?
My favorite place to travel is Tennessee because it’s the country. My wife and I met in Tennessee, so it holds a special place in our hearts. I love how the country life is so laid back. I have to be honest and also say the food is another reason why I love going down there.

What do you read to help keep you current in your field or for pleasure?
Since CCB is in the IT industry, we focus on the magazine CRN. I am currently reading a book called The Thank You Economy by Gary Vaynerchuck. It’s an amazing book on how to deliver the best customer service and why you must use social media to connect with your clients.

What character in any sport, book, movie, or play would you most like to be identified with, and why?
That is easy – I have to go with the movie Rudy. He was a man who believed he could make a difference. His dream was to play football for one of the best football programs in our country. Everyone told him it was impossible; he didn’t have what it would take to make this dream possible. What no one saw was his heart! If you have the heart of champion, and the will to overcome obstacles, then anything is possible for anyone.

Let’s stay with that motivational theme. How could we improve the business climate in Wisconsin?
Reward the people who work hard. We need more businesses to stay in Wisconsin. It’s important we all work together to make Wisconsin be a partnership for all business.

How are you doing that, personally?
I get to influence my company by being a visionary leader. It’s up to me to set the tone for my team and company. If I want to hit higher goals and find greater successes, then I must lead the way.

Have you always been an optimist, or was there one day at a job where you maybe wanted to throw in the towel – and if so, what did you also learn from that experience? 
When I started my career, I was working as a sales rep for a power tool company. It was my job to place the product at chain stores. In order to get my orders approved, I had to run up and down ladders all day, clean all the tools, and sometimes even work from midnight to 3 a.m. to build displays. I thought, “This can’t be my future.  What is the point of working hard if no one notices?” Today I make it a key point to always reward effort. Results must be delivered, but I see effort that will always keep me motivated to help others achieve their goals. I don’t want someone to ever feel the way I did.

What special career advice do you have for someone who is looking for meaningful work in this economic climate?
Find something you are passionate about. Do not settle for a job that simply gives you a paycheck. If you love what you do, then you will give it 110%. Don’t waste your time or your employer’s if you don’t have the “WANT TO” in your heart. I guarantee you will be successful if you pour yourself into a job you love.

This is a harder question, Patrick. Can you think of three words you would hope people would use to describe your personality traits?
Passionate, integrity, and driven.

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