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Matthew Pletzer, Lift Consulting LLC

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Matthew Pletzer, CEO, Lift Consulting LLC.

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What would you say are the best things about living and working in Dane County?

Dane County is supportive and our “Dane Buy Local” mentality is amazing. In business, I often find who you know is a huge element of one’s success. In Dane County, we are such a tight-knit community, and many are open to sharing their network to others to help them in a time of need. That pay-it-forward mentality always comes back in the end from my experience. Our company would not be where it is today without the help of many in this community. We are very grateful for the givers-gain mentality of Dane County, and we do our best to emulate the same.

Do you have any secret talents or abilities that people would be surprised to discover?

This is a hard one. I’m pretty boring from this aspect. With that said, through our sales process I do believe in a way I’m able to “tell the future” a bit. In reality I cannot, but through psychology I believe we have a better indication of “what’s going to happen next” in the sales process more than most. It’s a blessing and a curse at times. I can tell when we are going to win a deal or lose a deal, and sometimes I do not like the answer. That said, I owe this all to Sandler Training. I did not have this talent before Sandler. The beauty of it is that it can be a learned talent.

What are your guilty pleasures?

One of my guilty pleasures is watching an animated film with my twin daughters. They are five years old and finally at the age where they watch movies that are geared toward kids but often have innuendos that are geared toward adults. On occasion, I’ll be really into the movie and it will be time for my kids to go to bed, but I will keep watching the movie without them. My wife thinks I’m crazy and a total dork (which I am), but I want to see how the story ends!

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