2019 40 Under 40: An impressive class

(page 5 of 12)

Christopher Ivanov

Manager, Forecasting and Optimization
Madison Gas & Electric Co.
Age: 37

One of Christopher Ivanov’s most important duties at Madison Gas & Electric is quantifying, very accurately, how weather affects consumer behavior, energy use, and impacts MGE’s bottom line. It’s a very complex and time-consuming process that can tie up his entire staff for as long as a month.

Ivanov has taken the initiative to introduce artificial intelligence (AI) into the process to simplify and shorten the data-gathering process. AI, he explains, uses an algorithm that can cluster similar customers to determine their weather sensitivity, vastly increasing the speed and the amount of data the utility can consider.

“We’re still refining this,” Ivanov notes, “but fully expect to reduce this month-long process to just a few hours — and get better data to boot.”

In his off-hours, the father of three coaches youth sports, enjoys traveling, and loves to cook, grill out, and experiment with ingredients — the more challenging the recipe, the better!

Haben Goitom

Director-Business Transformation
Alliant Energy Corp.
Age: 37

Recently promoted at Alliant Energy, Haben Goitom helps the utility company re-imagine how it can better create value for its customers.

Among her personal achievements, Goitom is proud to have obtained an MBA from Northwestern University’s Kellogg School of Management while working full-time for the Madison utility.

In the broader community, she’s on the board of the Urban League of Greater Madison and is a peacemaker for Dane County Community Restorative Courts.

Early in Goitom’s career, she worked as a corporate attorney at a large New York City law firm. Among her pro bono work, she represented a Cameroonian political activist seeking asylum in the U.S. and an author and activist from Gambia who was doing the same.

“We are a nation of immigrants,” Goitom states. “It was an honor to be able to help these individuals pursue a life and their dreams in our country.”

Brody Richter

DeWitt LLP
Age: 38

Brody Richter has completed many successful projects as a transactional attorney for DeWitt, but two in particular stand out. He represented TRI Holdings, a developer, to secure the Duluth Trading Co. world headquarters in Mount Horeb — a complicated matter that took nearly a year to complete; and he assisted on the development of The Sylvee entertainment venue in Madison.

As chair of DeWitt’s Associate Review Committee, Richter helps the next generation of attorneys and leaders progress from associates to partners.

In the community, Richter is the founding board member of both the Emerging Leadership Board for the Carbone Cancer Center and the Leadership Council for Community Around the Children’s Hospital (CATCH). He’s also on the board at Tri 4 Schools.

No relation to either Pat or Barry — this Richter, from Ohio, played competitive hockey in high school and was an “outstanding Bubble Hockey player” in college.

Jordon Geiger

VP/Trust Officer, Wealth Management Division
State Bank of Cross Plains
Age: 38

A member of State Bank’s wealth management team, Jordon Geiger helps clients on a daily basis keep their businesses healthy and their personal lives focused on financial success, but his heart is truly in impacting the local community.

When a local business owner with a special-needs daughter shared a personal dream to open a nonprofit for children with Down syndrome, Geiger delivered, providing business advice from leasing, to budgeting, to reserve requirements. That dream was realized in 2016 with the opening of the local GiGi’s Playhouse in Madison, where Geiger has served on the board of directors for the past two years.

He’s an executive board member at WisPact, an organization that currently manages $125 million in trusts established by parents or relatives of people with special needs.

Crossfit and racquetball fuel his competitive drive. Just don’t ask Geiger to hit the links. “I really hate golf,” notes the former teenage groundskeeper.


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