2019 40 Under 40: An impressive class

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From the pages of In Business magazine.

Nineteen years and counting. That’s how long In Business magazine has honored the achievements of 40 stellar professionals under the age of 40, and the 2019 class certainly doesn’t disappoint.

These are young leaders primed to take Dane County into the future. Their qualities include exemplary personal and career achievements, problem-solving skills, and a persistent “why not me?” attitude reflective in the companies they launch, the initiatives they champion, and the boards they serve.

Over the next several pages, you’ll read about their notable achievements. They are administrators and executives, attorneys and entrepreneurs representing companies of all sizes. They range from a Latino fruit carver who earned the respect of an entire police department to a young CEO whose college hunch resulted in a multimillion-dollar grocery-shopping app.

We’re also encouraged to honor women in the construction industry, and a male nurse/hospice administrator, signaling (we hope) that gender-defined roles are leveling off.

The achievements of the this year’s 40 Under 40 class will be celebrated at a networking reception on Wednesday, March 6, from 5 to 7 p.m., at the Madison Club, 5 E. Wilson St.

Ben Wierwill

AVP-Director of Business Strategy
The Finley Hird Group, Morgan Stanley
Age: 35

Ben Wierwill is on a mission to lead and serve others, as an assistant vice president and director of business strategy at The Finley Hird Group at Morgan Stanley. He designed a four-point Standard of Care model that helps clients navigate topics common to their specific age, net worth, goals, and business needs. Wierwill consulted with over a dozen financial, law, and real estate professionals before developing a wealth management Standard of Care checklist the group uses to help clients avoid “blind spots” that could be missed in estate planning.

Described as “a true professional,” Wierwill puts faith and community first as an active member of Blackhawk Church, where he leads a team dedicated to improving the Madison area through donations or volunteerism. He works to reduce homelessness as a member of The Road Home, and supports the Evans Scholar Par Club, which promotes education and ethics through golf to children with limited financial means.

Wes Schroll

Fetch Rewards
Age: 25

In his sophomore year at UW–Madison, Wes Schroll devised a business plan that would eventually evolve into Fetch Rewards, a digital grocery shopping app that allows consumers to receive free gift cards by collecting points from scanned grocery receipts.

Sensing the idea had legs, Schroll dropped out of college in 2013 — a lucrative strategy in this case. The idea generated over $180,000 in cash, office space, and other prizes from business plan competitions, and since then has brought in over $28 million in funding, as well.

“We break down the traditional barriers that prevent brands from owning a one-to-one relationship with their end consumer,” Scholl explains.

Fetch Rewards now reports 1 million downloads and 30 million scanned receipts, and has saved customers $5 million. The company also has grown to 61 employees across three states.

Another of Scholl’s surprising talents? “I’m a really good morel mushroom hunter.”

Anne Norman

SVP/Chief Marketing Officer
UW Credit Union
Age: 37

With a career resume that includes some of the area’s most iconic companies — Culver’s, American Family Insurance, and now UW Credit Union — Anne Norman has assembled a marketing team focused on taking the financial institution to “the next level.” Her digital-first approach, she reports, has increased membership and social media exposure.

Before joining UWCU, Norman was the driving force behind American Family’s central DreamBank — the insurance industry’s first flagship store — a concept that completely changed the way AmFam interacts with the community.

The experience made her realize her own dream — to run a marathon — which she accomplished in Phoenix, Arizona. Now, she combines her love of travel with early morning runs, and snaps photos along the way. Among her favorites: Dragon’s Back Trail near Hong Kong and the Mt. Vernon Trail along the Potomac River in Washington, D.C.


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