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Here comes the future

With a youth-be-served spirit in mind, IB highlights Madison’s most promising young professionals in its annual 40 Under 40 presentation.

(page 6 of 12)

Allison Martinson

Program Manager – STEM
Girl Scouts of Wisconsin-Badgerland Council
Age: 35

When Allison Martinson was hired at Girl Scouts, she set out to improve the organization’s STEM (science, technology, engineering, math) programming for young scouts. “We were not growing the next generation of women leaders in those fields,” she reflects.

Recognizing a need to promote STEM careers like biotech, innovative tech startups, food science/agriculture, and manufacturing — careers that Martinson knew could help propel the state forward, she set out to change things. Under the guidance of her program director, Martinson instituted new career programs like EngineerGirl and STEM Sisterhood, each designed to connect young girl scouts with women in STEM careers.

Martinson, a young mother, is also on the team of 1myVote, a local startup and polling company, and involved in organizations like Madison Women in Tech and Million Women Mentors of Wisconsin.

Will Harris

Interim Executive Director
Working Capital for Community Needs
Age: 38

Sometime this summer, Will Harris might have the “interim” tag removed from his current title with WCCN, but his background is perfectly aligned with the organizational mission.

WCCN is a social impact investment firm that raises investments for microfinance in Latin America. Harris embraces the concept of impact investing for social change, and he’s been preparing for it since graduating from Mineral Point High School. He not only earned a master of arts in international relations from Universidad del Salvador and a master’s of business administration from the University of Arizona, he’s traveled to 45 countries, impacting his view of what it means to be a good global citizen.

While helping others, Harris is an entrepreneur in his own right. He brought a new type of yoga to suburban Madison with Dragonfly Hot Yoga, and he and wife Iza recently opened Esperanza Wine Bar in Mineral Point.

Jeff Moyer

Moyer’s Inc.
Age: 33

Eleven years after taking over the family landscape business, just as the Great Recession was beginning, Jeff Moyer has proven that he’s also got a green thumb in business. The company has grown from a handful of family members to a full-time team of 48 professionals and company sales have multiplied from about $500,000 a year to $4.5 million. The decision to expand the company by acquiring Concrete Flatwork Co. added $1 million in sales.

Just as impressive is Moyer’s ongoing commitment to Stoughton, particularly with Rotary, where he is a recognized Paul Harris Fellow and a three-time “Service Above Self” presidential citation winner. Moyer championed the Rotary Garden efforts and is working with the Stoughton Hospital Foundation to create a Healing Garden courtyard area. For good works and good business, Moyer was named Stoughton’s “Business Person of the Year” in 2017.


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