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Here comes the future

With a youth-be-served spirit in mind, IB highlights Madison’s most promising young professionals in its annual 40 Under 40 presentation.

(page 2 of 12)

Krista Laubmeier

Director of Marketing and Membership
The Madison Club
Age: 37

While Krista Laubmeier is proud of the marketing and membership-relations work she does at the Madison Club, it’s a secondary endeavor that has provided her with the greatest personal and professional satisfaction. That endeavor is her work to build the Madison Club Charitable Foundation. 

Laubmeier has championed 13 annual charity galas, each benefitting a different Dane County nonprofit. The Foundation has now raised more than $1.1 million for community projects through its annual gala, with record-breaking fundraising numbers over the past three years. This includes gifts of well over $100,000 to Simpson Street Free Press, 100 Black Men of Madison, and Centro Hispano of Dane County.

In addition to providing leadership for the Charity Gala, Laubmeier has helped the Foundation initiate and fulfill a multi-year commitment to funding projects that impact educational achievement disparities.

Justin D. Goninen

Financial Advisor
The Witt Goninen Group, Morgan Stanley
Age: 33

As a certified financial planner, Justin Goninen spends his time helping clients address the most important challenges in their financial lives, including retirement planning and investment management. More recently, he took on a marketing role, leading an effort to cross-market the business with other professionals such as attorneys and accountants. Not only did this educate clients about tax and estate-planning professionals, it led to growth in the Witt Goninen Group.

For Goninen, it helped demonstrate his business development chops because the biggest obstacle he’s overcome is age. The UW–Madison grad has worked full time in the financial services industry for nearly a decade, but it’s a challenge to earn the trust of clients and prospective clients who are older and highly successful. “Money is a very personal matter, and trusting someone, especially someone my age, is difficult for people to do,” he explains.

Melissa Turczyn

Michael Best & Friedrich LLP
Age: 35

Melissa Turczyn has a fan in EatStreet CEO and Co-founder (and client) Matt Howard. “Melissa has provided legal advice and guidance through five rounds of equity financing representing over $40 million in total venture capital raised,” Howard states.

Turczyn is the first in her family to attend college and considered graduating one of her greatest achievements, but it’s clear she’s on track to accomplish much more. After just 18 months, Turczyn made equity partner at Michael Best, and recently she was appointed to chair of the firm’s venture capital practice group and startup and emerging businesses practices group. “I identify with the young entrepreneurs who work unbelievably hard to make their visions a reality, and I enjoy learning what keeps them up at night,” she states.

Turczyn’s favorite piece of advice came from a fortune cookie: “You don’t get what you deserve, you get what you negotiate.”


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