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Corinn Ploessl, Greater Madison Convention & Visitors Bureau

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Corinn Ploessl, organizational events manager, Greater Madison Convention & Visitors Bureau.

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What are the most challenging and rewarding aspects of your job and why?

The most challenging aspect of my job is balancing a schedule of events that takes different leaders’ wants and needs into consideration. We have several departments at the Greater Madison Convention & Visitors Bureau and Madison Area Sports Commission that initiate events, each with a different goal in mind. I pay attention to time of year, audiences served, and objectives for the event so that we have a well-rounded schedule of programming. The most rewarding part of my job is seeing an event come to life and how attendees react. I spend months curating each event from concept to execution, and when the day of the event finally arrives it’s rewarding to see attendee reactions and see them absorb the experience we’ve created.

Who do you look up to or admire in business and why?

I admire Renee Moe, president and CEO of the United Way of Dane County. She has had quite a journey, both in life and within the walls of United Way. I admire her as a woman leader who isn’t afraid to speak up, and for her tenacity and passion for solving the problems our community faces. Renee is the kind of leader who is able to breach uncomfortable topics to start conversations that get people engaged. She is a wonderful role model and asset to our community.

What has been the high point of your career so far?

Being hired by the GMCVB has definitely been the high point of my career thus far. During the six and a half years in my former marketing position, I got very involved in Madison’s young professional community. I started organizing events for several organizations and discovered my passion for planning with a purpose. Four years ago I got involved an initiative called Young Professional Week (YPWeek), which aims to attract, retain, and engage millennial talent in Wisconsin. Throughout the week, events are purposefully planned to showcase the unique places, spaces, and people that Madison has to offer. My love of event planning coupled with my admiration for Madison led me to the role at the GMCVB. I couldn’t be happier to have the opportunity to plan events in and for this amazing city I call home.

Thinking back on your career, what advice would you give your 21-year-old self?

“Unfortunately, your degree in marketing will become obsolete. This is due to the fast-paced, constantly changing world of marketing. The most important lessons you will learn and skills you acquire will come after college. You’re on the right track by getting involved in community organizations — know that your passion for volunteering will take you far!”


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