Bookmark and Share Email this page Email Print this page Print Pin It
Feed Feed

This Canoecopia is overflowing

(page 1 of 2)

Madison’s lakes are still covered in ice, which might make it seem like an odd time of the year to hold the world’s largest paddlesports consumer show.

But that’s just what Madison’s Rutabaga Paddlesports is doing March 11–13 at the Alliant Energy Center with its annual Canoecopia event.

“People think it’s weird that Canoecopia is held when there’s often still snow on the ground,” Darren Bush, owner of Rutabaga says. “You’d expect a show like this to be in Florida where it’s balmy and the water isn’t locked up.”

Still, Canoecopia gathers more than 20,000 paddlers from all over the country, even when it’s too cold to actually get on the water. “After a slushy and mediocre winter, a lot of us are ready for paddling season. Spring fever is epidemic this year,” says Bush.

More than 200 exhibitors from around the globe will descend on Madison to showcase the latest and greatest in canoes, kayaks, stand-up paddleboards, and paddling gear, as well as camping gear and outdoor clothing.

However, Bush says Canoecopia is much more than just a sales event. When he took the event over in the mid-1990s, his vision for it was to be more of an educational event that had a sales component to it, “because when you educate people they naturally want to buy things,” he explains

With more than 80 speakers and 180 presentations, education is one of the most important parts of Canoecopia. Attendees can learn the ins and outs of paddling, from backyard streams to wilderness rivers all over North America. “We had 28,000 speaker seats filled last year, which means the average attendee to Canoecopia attends more than one or two presentations,” Bush notes. A complete listing of presentations and other information can be found at

Danny Mongno with Werner Paddles agrees. “Bring a pen and pad or take notes on your mobile device; between the seminar rooms and show floor you will never find a greater collection of paddle sports knowledge. From today’s experts to yesterday’s legends, you’ll get to meet and talk to them all.”

Live music has also been incorporated into Canoecopia. Jerry Vandiver, a Nashville-based singer and songwriter is a featured performer. He’s also an avid paddler, and his performances are centered on songs written for the heart of the paddler. “Every year Canoecopia is my personal springboard to get me excited and ready for the upcoming paddling season,” Vandiver says. “I’m a better paddler and person because of it. The show, the gear, the advice, and the presenters are second to none. But it’s being around like minded ‘paddle heads’ that is the absolute best. I wouldn’t miss it.”

Paddling’s evolution

To a paddlesports novice, it might seem like canoes, kayaks, and stand-up paddleboards haven’t changed in generations — certainly not enough to warrant a three-day event packed with educational sessions.

You’d be half right, says Bush.

“The basic shape of canoes hasn’t changed in forever. They’re still pointy at both ends,” he jokes. “I’ve got an old birch-bark canoe in my garage that’s within 5% of the shape of the Kevlar one sitting right next to it.”

While canoes may more or less look the same, they’re not made the same. Bush says the materials are really been what’s driving innovation in paddlesports.

“I’ve got at 18-foot canoe that weighs 34 pounds. That’s not something that was possible before the aerospace industry came along. And really it was a bunch of guys who paddled who were also engineers. They said, ‘Hey, we could do this way better.’”

Bush is also quick to point out that with better materials came more sophisticated design, helped by computer-aided design, or CAD.

“CAD has helped a lot,” Bush notes. “There was one boat that came on the market in the mid-1980s that pulled to the right — they all pulled to the right. You could put a chalk line down the middle and they weren’t symmetrical because they were all hand-shaped. Now every canoe is within 0.003 inches.”


Add your comment:
Bookmark and Share Email this page Email Print this page Print Pin It
Feed Feed
Edit ModuleEdit ModuleShow Tags

Events Calendar

Edit ModuleEdit Module
Edit Module