Mar 10, 201407:15 AMBlaska's Bring It!
with David Blaska
Our Ms. Burke is made to wear the scarlet D (for Doyle)
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Temps in the 50s today? What are you doing reading this? Oh, I see. No, I won’t tell.
The philosopher of the modern zeitgeist, George Costanza, is speaking words of wisdom, let it be, let it BE!
“If you really believe it, it’s not a lie.”
That’s the party line for Our Ms. Burke in her first foray onto the public airwaves with her very first paid campaign ad. But one must ask: Why kick off the air wars with an easily provable lie?
Mary Burke’s ad, “Record,” incorrectly states that “under Walker, unemployment’s up.” However, according to the U.S. Bureau of Labor Statistics, unemployment rates have decreased since Scott Walker took office, from 7.8% to 6.3%. Additionally, PolitiFact called Burke’s argument in the ad a lie, noting that, “For a claim that is false and ridiculous, we give Burke a Pants on Fire.”
This is what is known in tennis as an unforced error. Gov. Scott Walker’s campaign smashes Burke’s feeble lob over the net. His very first TV spot of the 2014 campaign cycle notes that since he took office, unemployment is down to 6.3% from 7.8%.
Walker’s campaign asked several TV stations to take Burke’s ad down. Those outlets correctly answered that they cannot sit in judgment of what speech is factual and what is not. (As this paywall story relates.) Let voters decide. But Walker made his point, getting some second-day free news play.
Burke’s ploy does make some sense. She was attempting to pre-empt the inevitable attacks that she was a player in the poorly regarded Doyle regime. Walker’s campaign is endeavoring to make the Democratic challenger into Doyle’s secret love child. Make her wear the scarlet letter, D for Doyle Democrat.
But how easy it could have been to say, “Look, the job picture got worse after I left Doyle.” But then, that would be throwing Doyle under the bus. She has enough trouble on her left without alienating the Doyle apparatus, which very definitely includes party boss Mike Tate.
How much better would Our Ms. Burke have fared had she said, “We’re not making enough jobs here in Wisconsin. Here’s what I am going to do.” Great message, but no content. The lady has no plan.