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40 Under 40: The 2014 Class

40 emerging business stars prove that youth — at least in their cases — is not wasted on the young.

(page 1 of 8)

Each year, our 40 Under 40 issue celebrates the success of rising young business stars in the Greater Madison area, and each year the pool of worthy nominees expands. This year, for our 14th class, we selected from hundreds of hopefuls — each a business or civic leader who has demonstrated moxie and a firm commitment to the region through board involvement, volunteerism, or other activities.

Our anonymous selection committee reviewed and scored each entrant — using outside interests and hobbies as tiebreakers — until the list was whittled down to the final 40 names. 

Brief profiles of this year’s class were compiled by our very own Jody Glynn Patrick and are presented alphabetically along with “selfies” provided by each honoree. Few things characterize young professionals more than their reliance on mobile devices for work and play, as well as their love of social media. So we chose to use selfies to allow this year’s 40 Under 40 class to show us how they see themselves. We also collected a few shots of their desks, power breakfasts, and pets — because Facebook doesn’t have a monopoly on pictures of cute dogs and cats and what people are about to eat. 

Turn to page 40 to learn more about their favorite books (which are on display at Barnes & Noble East Towne as part of a fundraiser for the Literacy Network, see below), sports teams, movies, Wisconsin getaways, and workplace perks!

Also, schedule time to meet the 2014 class at the special 40 Under 40 networking event scheduled for March 19 at Sprecher’s Restaurant & Pub. (To register for the free event, go to

So without further ado, it’s our pleasure to introduce you to In Business magazine’s 2014 class of 40 Under 40!

Jean-Paul Aime, 31

Sales Manager/Financial Advisor, MassMutual Wisconsin

“My wife will watch Iron Man 3, where I might be inclined to vote for The Notebook,” Jean-Paul Aime says, explaining his guilty pleasure of having a “slightly more than average affinity toward romantic comedies.” He also has “a small obsession with [gym] shoes … 40 organized in a separate closet.” A year after breaking a femur in a biking accident, Aime set a personal half-marathon record of one hour, 30 minutes, and 15 seconds. 

He has to be quick at work, too, where he mentors more than 20 financial services professionals. Aime cited Dave Grauwels as his role model, having met Grauwels after a cold call to congratulate him for being selected for a previous IB 40 Under 40 class. “A great reminder of why not to have call reluctance!” he says. Aime gives back as a United Way Day of Caring volunteer. He’s also involved with the Million Dollar Round Table and GAMA International.

Abigail Attoun, 32

Assistant Director of Community Development, City of Middleton

Abigail (Abby) Attoun’s career goal is to one day be named a city manager — or, in the private sector, a project manager. Toward that end, she’s worked on multiple projects in Middleton, from launching a community garden to designing a student art show to creating affordable housing. Her community work includes serving on the Day of Caring Planning Committee for United Way. The “thrill of the hunt” transformed Attoun into a fan of junking — a hobby that helped her pay her tuition at Missouri State. 

“I get up at 5:30 a.m. on Saturdays to be the first at estate and garage sales in search of eBay-able treasures,” she explains. 

This new mom’s guilty pleasure is “eating a slice of peanut butter silk pie from Hubbard Avenue Diner while watching The Bachelor.” Attoun also runs marathons — most recently a charity run for her hometown of Joplin, Mo.

David Baehr, 36

President, Baehr, Inc.

David Baehr’s dedication to his community is obvious when you look at the long list of organizations he’s involved with, including area chambers of commerce, the Dane County Council of Public Affairs, and the St. Elizabeth Nursing Home board. After serving as the youngest president in the history of the East Side Club (the club’s tiki bar was established during his tenure), Baehr became president of the club’s Past Presidents. As a member of the South Central Tractor Pullers Association, he won 24 tractor pulls last year with The Bear, “a 600-horsepower, fire-breathing 1957 Case 900.” 

Baehr was brought into his family’s farm business as a youth, and he now aspires to bring his sons into the real estate business he’s built. Baehr’s guilty pleasure is sitting down for a nice relaxing pedicure, though he insists he got his first pedicure simply to indulge his wife.

Phil Bower, 37

Shareholder/Attorney, Whyte Hirschboeck Dudek S.C.

This LGM-20 (Leadership Greater Madison) participant is president of the Madison Chapter of the Penn State Alumni Association, which he founded. Among other volunteer commitments, Bower serves as vice president of the board for Community GroundWorks, Inc., and is a member of United Way of Dane County’s Rosenberry Society. This recent East Coast transplant’s favorite pastimes include hiking throughout Wisconsin, gardening (“fresh and local healthy food is a passion”), and anything to do with trees. 

A self-labeled “tree-hugger,” he organized a Dane County Legal Tree Planting Event in 2012, which raised more than $1,700 and resulted in 17 tree plantings in Fitchburg. Bower also has a fondness for private railroad cars, and he’d love to own one after he becomes an empty nester. His guilty pleasure is a bit more clandestine — “sneaking out of work for a milkshake” — but we’ll keep that our secret.

Kristen E. Carreira, 34

Financial Advisor, Edward Jones

Kristen Carreira is one busy woman. She has been involved with the Downtown Optimists, the Rotary Club, and the American Heart Association, and currently serves on the board of DAIS. Shortly after graduating from the University of Pittsburgh, Carreira experienced a trial by fire. Learning from business role models such as Laurie Benson, Carreira managed to build a successful practice “from the ground up during the greatest recession in history.” 

Taking on house projects and staying fit top her list of favorite pastimes, and Carreira recently “demoed and rebuilt a kitchen.” She is an avid dog lover and owner of two rescue dogs. In fact, her guilty pleasure is disobeying her own rule that the dogs not climb into her bed: “Occasionally we all pile in and have a good snuggle session,” she says. “It is perfect!”


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Mar 6, 2014 12:48 pm
 Posted by  Anonymous

While the talent in this years 40 under 40 is exceptional, I find the lack of diversity among this years group to be very troubling. Madison is home to so many bright, talented, young business people of color, but one wouldn't know it from looking at this magazine.

Mar 6, 2014 03:19 pm
 Posted by  Anonymous

According to 2012 U.S. Census, 86.6% of Dane County is "white."

May 1, 2014 09:51 am
 Posted by  Anonymous

Even "according to 2012 U.S. Census" I don't see 13% of the 40 under 40 representing the diversity in Dane County. Also, the last census taken was in 2010 not 2012.

Jul 30, 2014 11:20 am
 Posted by  Anonymous

It's troubling that you believe "diversity" is only in the color of skin.

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