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BCycle shifts gears and colors

BCycle, a bike-share program that’s been around Madison since 2011, announced it will be replacing its fleet of red bicycles with 300 new, white pedal-assist bikes.

The company, owned by Trek, will do the same in other cities as well, including Austin, Cincinnati, and Los Angeles. In Madison, BCycle operates 45 stations and 350 bikes, according to a Capital Times report.

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