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Lost data? Just AskGordy

Gordon Flesch Co. partners with IBM to integrate Watson AI and natural language processing capabilities to solve a challenging business problem and allow users to search any electronic content management system.

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So, what does that mean for users? Current document storage and management systems rely on hierarchy, common search functions, and historical user knowledge as their principal retrieval mechanisms, notes Adams. In each of those cases, the response is based on some measure of matching the search term with content.

AskGordy extracts the user’s intent from the query and uses natural language understanding to determine content within the company’s document stores to provide references that meet that intent, rather than matching the actual words searched.

In so doing, the estimated 80% of knowledge stored in these documents move from being dark data, with little to no chance of retrieval, to accessible and valuable.

“For example, assume you are investigating an insurance issue and you need documents pertaining to insurance claims related to young people,” posits Adams. “If you search for terms like ‘young people,’ most ECMs will return documents with that term. Of course, no one writing about young people uses the term ‘young people.’ However, a cognitive system like Watson can find documents with related words like mother and father, and words for activities correlated with children, like baseball and football.

“It becomes even more useful if companies have stored documents in multiple systems and file shares, as most do,” Adams continues. “Rather than being limited to the dedicated search on each, AskGordy applies the same intent-based query to documents in any of those storage locations.”

Kin to Alexa

Consumers are already becoming familiar with voice-activated devices and applications such as Alexa or Google Home, notes Adams. Those are consumer oriented with a nascent — but growing — ability to infer intent in the user’s interactions.

With AskGordy, Gordon Flesch hopes to put the power of AI into the hands of the everyday worker in any organization. Best of all, AskGordy users can search their data sets using voice commands and have results returned to any platform, whether it is a computer, tablet, or mobile phone.

“It enhances, rather than replaces, existing search engines, giving users different options and ways to drill down into their datasets,” explains Adams. “In the case of AskGordy, AI can be said to stand for augmented intelligence, increasing the accuracy, reliability, and ease of use of the search technology.”

The AskGordy app interface is available for free download in iOS and Android, as well as available for download and onboarding on the IBM Marketplace.

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