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Ting-Li Lin, Snowforest

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Ting-Li Lin, co-founder and principal photographer, Snowforest.

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1. What are the most challenging and rewarding aspects of your job and why?

As an artist, I think personal style is the most important as it is the signature of my work. On the other hand, as a service provider I have to create images that meet my client’s need and vision. So the most challenging aspect of my job is to find a balance between the two. It would be perfect if my personal style aligned with my client’s need, but that is usually not the case. So achieving that balance would be the most rewarding aspect of my job. At the end of the day, not only is my client happy but I know I have extended my artistic vision to the project.

2. Who do you look up to or admire in business and why?

Yvon Chouinard, the founder and owner of Patagonia. I admire his vision of providing high-quality products while maintaining environmental consciousness. His company takes care of its employees, and for working families they have been providing on-site childcare since 1984. Moreover, they have been using organic cotton exclusively for their cotton products since 1996 and keep doing research on recyclable materials for their products. They even teach their customers how to repair their clothing once damaged instead of buying new ones. I would suggest everyone read his book, Let My People Go Surfing. It is truly inspiring.

3. What has been the high point of your career so far?

As a photographer, winning first prize in the Ansel Adams Gallery National Park Photography Contest in 2009 was a high point of my career so far. The winning photo was in my photo exhibition at Gallery 800 UBD in 2014.

4. Thinking back on your career, what advice would you give your 21-year-old self?

Focus on one or two things that you are really passionate about. Do not be distracted by other interests or hobbies. I am not saying that other interests or hobbies are not important, but I have a record of having too many interests. So narrowing them down to one or two would have been very helpful in staying focused because there are only 24 hours a day.


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