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Large Company Executive of the Year: Rashke’s socially responsible business style honored

Photo by Bobbie Harte

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Thanks to Dan Rashke’s commitment to social responsibility, Total Administrative Services Corp. is recognized as one of the best philanthropic companies in Wisconsin. Thanks to his business acumen, TASC, now a $120 million company, is poised for more explosive growth.

Rashke, CEO of the Madison-based administrator of employee benefit programs, is quick to point out that management can envision programs such as the Combined Federal Campaign and the Universal Benefit Account, but his staff has to execute them in order to secure customers. The company’s investment and the employees’ design have set up TASC for a sustained period of prosperity.

Rashke and seven other Executive of the Year winners will be honored at an awards reception on Tuesday, Feb. 19, at the Overture Center for the Arts. For more details about the Executive of the Year event and to purchase tickets, visit

Fed philanthropy

Executive of the Year judge Joe Pleshek of Terso Solutions believes executive leadership has a lot to do with TASC’s standing as a leader in charitable giving. “TASC is recognized as one of the best philanthropic companies in Wisconsin and beyond,” he notes, “which is a true reflection of Dan’s commitment to social responsibility.”

With the Combined Federal Campaign, TASC is enabling others to give more. The CFC, a new online charity enrollment and donation system to accommodate federal workplace giving, already has centralized and digitized what used to be a cumbersome, paper-based system. It also was the first donation system to meet rigorous security standards established by the U.S. Office of Personnel Management, and before the government shutdown put things in limbo, workplace giving was trending up.

“So, what we’ve been able to do with the Combined Federal Campaign is centralize and digitize the entire campaign compared to what it was before we took over,” Rashke states. “It was centralized and paper-based, so we accomplished that objective.”

The system was the first one to go through the higher security standards established by the U.S. Office of Personnel Management, or OPM, and others have followed suit. The federal campaign of giving had fallen in numbers in the past 10 years, and Rashke says the new system was on pace to help “turn the worm,” meaning it was going to accommodate an increase in giving. However, “the government shutdown clearly impacted it. They had to shut down all non-essential activities, and the campaign closed on Jan. 11,” Rashke notes.

“So, we had a very positive story and there are three key points there. One would be the digitization and centralization. Number two is a very secure system that didn’t exist before, and the third one would be, and probably the most fruitful and meaningful one, would be the increasing of giving, which is more impactful for society.”

Rashke also gives a lot of thought to TASC’s internal giving, combining 40 hours of PTO for volunteering with a Dollars for Doers program that resulted in more than 5,500 hours of community volunteer time by TASC employees. For volunteer time, the company pays employees up to 40 hours, and then they volunteer on their own time as part of Dollars for Doers, where the company will put additional dollars in their account. Rashke believes the 5,500 total hours estimate is probably well short of the real total because the company learned that many professional positions aren’t reported.

“The beauty of the Dollars for Doers program is they not only do the volunteering that is on their time, not ours, but they also get the kicker of the money in their account,” he says. “So, we’ve seen a greater affinity of having a donor account and then having them participating in that donor account on their own time. Some people of limited economic means that might not be able to give financially, they can give of their time and we find that account puts them in a position to be able to give financially.”

Rashke wants to enable even more giving, inside and outside of TASC, through enactment of the federal Everyday Philanthropist Act, a bill that would enable pre-tax giving. The measure has bipartisan support and Rashke likes the prospects for passage in this session. On a recent trip to Washington, Treasury Secretary Steve Mnuchin signaled to TASC the administration’s endorsement.

“The nice thing is that when you do have something that already have bipartisan support, it doesn’t matter what the mix is in Congress and the executive branch,” he says. “We already had cued up people to introduce a complimentary bill on the Senate side, and they just did not act on that late in the last Congress because it was a lame-duck session. But we’re very opportunistic about the current session of Congress. Right now, they are going to have to deal with a couple of other issues before they would take up something like this.”


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