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GMCVB, MASC change name

After two years of research, discussion, and planning, the boards of directors of both the Greater Madison Convention & Visitors Bureau (GMCVB) and the Madison Area Sports Commission (MASC) merged under one governing board of directors effective Jan. 2.

Mistaken valuation can set a business back

Mistaken valuation can set a business back

Since many small business owners find themselves in the frustrating position of spending the majority of their time working in the business rather than on the business, a great deal of important planning is delayed or done in a haphazard way.

Expanding the reach of women-owned businesses

Expanding the reach of women-owned businesses

Credit Amber Swenor, founder and brand strategist of Strategic Partners Marketing, for nabbing one of the few remaining firsts last year by becoming the first woman from the U.S. to participate in an international cohort of 39 women business owners that made up the Vital Voices signature business accelerator program, VV GROW.

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