Bang! Getting Your Message Heard in a Noisy World
Presented by: Linda Kaplan Thaler
Advertising Hall of Famer Linda Kaplan Thaler is responsible for some of America’s most famous and award-winning advertising campaigns, including the Aflac duck and the “Yes, Yes, Yes” commercials for Clairol Herbal Essences. She has composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.”
Having created one of America’s fastest-growing and most successful ad agencies, Linda knows the importance of creating huge, disruptive ideas in an ever increasingly cluttered world. Based on her national bestseller, Bang!, Linda offers valuable tips on how to create messaging that is dramatic, memorable, and talked about; and how to create a universe within your company that’s always bubbling and percolating with disruptive and game-changing ideas.
About Linda Kaplan Thaler
Linda is the former Chairman of Publicis Kaplan Thaler, with clients such as P&G, Citibank, Pfizer, and Wendy’s. She was also the CEO of the Kaplan Thaler Group, which she grew from a fledgling start-up to a company with over a billion dollars in billings. Prior to entering the advertising world, Linda was a music teacher at both the elementary school and collegiate levels. She also worked on the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008.
Today, Linda is President of Kaplan Thaler Productions and a renowned motivational speaker who speaks to corporations and universities around the world. Linda is a nationally acclaimed author and, together with Robin Koval, has written several bestsellers including: The Power of Nice; Bang! Getting Your Message Heard in a Noisy World; and GRIT to GREAT – which was ranked one of the top business books for 2015.
Ms. Thaler is a familiar face in the media, having appeared on The Apprentice, Good Morning America, The Today Show, CNN, and as the host of Oxygen Television’s series Making It Big.
Linda’s talents have earned her prestigious Matrix Award, the Advertising Woman of the Year Award, NYWIFT's Muse Award, and is one of Ad Age’ s “Most Influential Women in Advertising.” Most recently, Linda was the first woman ever to win the Clio Lifetime Achievement Award. A Bronx native, Linda is a Phi Beta Kappa and Magna cum Laude graduate of CCNY and currently sits on the Advisory Council for The Colin Powell School at CCNY.
Linda is married to award-winning composer Fred Thaler, and has two children, Michael and Emily.
Date: Thursday, September 17
7:30 to 8 a.m. | Registration
8 to 8:30 a.m. | Breakfast
8:30 to 10 a.m. | Presentation
Location: Madison Marriott West, 1313 John Q Hammons Drive, Middleton
Tickets: $45 each or $325 for a table of nine. Breakfast included.
Parking: Please park on the conference center side of the Madison Marriott West.
*Any food-related allergies must be emailed to firstname.lastname@example.org no later than Sept. 3.
Questions? Contact email@example.com.
IB Presents is presented by: