IB Presents

Cracking the Code of Going Viral with Jon Youshaei

product marketing manager for Instagram's IGTV
and former head of creator product marketing at YouTube


Coming Up With the Next Big Idea
Going viral isn’t an accident. It’s a process—one that Jon Youshaei has mastered as a leading marketer at YouTube and now Instagram. Lauded by Inc. Magazine for “cracking the code on how to go viral,” Youshaei is the force behind many popular videos, articles, cartoons, and other content that have set records for shares, views, and followers.

In today’s world of short attention spans, Youshaei provides the blueprint for how organizations can go viral to catch the attention of their target markets.

On May 7, you will learn:

  • How to get your target market to see your message without spending a fortune
  • How to simplify your message so customers actually care enough to share it
  • Proven templates to apply when writing your next newsletter, email, sales page or social post 


About Jon Youshaei
Jon Youshaei has been named a top marketer by Forbes and Entrepreneur,and lauded by Inc. Magazine for “cracking the code for going viral." As YouTube's former head of creator product marketing, Jon worked with the platform’s biggest stars to grow their communities and create viral content that generates millions of views. Today, he works at Instagram as the product marketing manager for their new video platform, IGTV. Jon is also the creator of Every Vowel, a popular cartoon series that Business Insider calls the "Dilbert for our generation" and now has over 400,000 readers. Known for his unique topics and a strong stage presence, Jon was also ranked by NPR as “one of the best commencement speakers since 1774” alongside Steve Jobs, Sheryl Sandberg, and John F. Kennedy.


Event Details

Date: Tuesday, May 7
7:30 to 8 a.m. | Registration
8 to 8:30 a.m. | Breakfast
8:30 to 10 a.m. | Presentation
Location: Madison Marriott West, Salon Ballroom, 1313 John Q Hammons Drive, Middleton
Tickets: $45 each or $300 for a table of eight. Breakfast included.
Parking: Please park on the conference center side of the Madison Marriott West.

*Any food-related allergies must be emailed to events@ibmadison.com no later than April 30.


Register Today


Questions? Contact events@ibmadison.com.

IB Presents is presented by:

Also sponsored by:


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