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Zerology buys Green Cab after converting fleet to Tesla electric cars

Mobile Transformation, the parent company of Zerology, has purchased the Madison-based Green Cab taxi service, according to a report in the Wisconsin State Journal. Terms of the acquisition were not disclosed.

Green Cab and Zerology will operate as separate companies under Mobility Transportation.

Zerology, a Madison startup that aims to cut greenhouse gas emissions in transportation services, has worked to convert Green Cab’s fleet to electric vehicles. It began leasing Tesla electric cars to Green Cab last fall.

The move to electric cars was the latest step on Green Cab’s sustainable evolution. It began in 2010 by exclusively using hybrid vehicles.

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