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Seeing the light

Chance Productions transforms events with “design AV.”

(page 2 of 2)

When he first launched in Madison, Chance says he spent “weeks cold-calling every possible event venue in the area and visited over 60 sites” to introduce his business concept.

His efforts resulted in 47 events in 2018, from the Wisconsin Dells to Lake Geneva, and he wants to triple that in 2019. “Most were weddings,” he admits, “because that’s how you get your feet in the door,” but the company’s portfolio now includes events at the Henry Vilas Zoo, the Edgewater, Bishop’s Bay, the Madison Club, MMOCA, and a Green Bay Packers Tailgate Tour at Verona High School, a benefit for the Badger Prairie Needs Network.

Chance bootstrapped the business, which he says has been profitable since last March, and ActionCOACH is guiding its progress. Since most skilled technicians in the industry are hired by the gig, he has just one salaried employee.

“When you’re in an industry for 20 years, you gather a network of people you know you can trust,” notes Chance, adding that he’s found a refreshing resource in technicians with “church AV” experience.

As if moving to a new city isn’t difficult enough, starting a new company as a virtual unknown can be particularly challenging, he acknowledges.

“It was much easier when I knew everyone,” he admits. “It’s been much harder to move to a new market, so the key is getting out there and showing people what you can do.”

Chance Productions LLC
(608) 318-3482

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