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IB Presents: Instagram digital marketing mgr.

From the pages of In Business magazine.

The dawn of a new year brings with it some exciting IB event news. After hitting a home run last year with our inaugural “IB Presents: Grande Growth” event with speaker John Moore, we are bringing back the second installment of this program in May of this year. This year’s event is titled “IB Presents: Cracking the Code of Going Viral – Coming up with the Next Big Idea,” and we are thrilled to have Jon Youshaei as our featured speaker. 

Youshaei is the former head of creator product marketing for YouTube, and he recently transitioned to Instagram where he is working as product marketing manager for a new video platform, IGTV. To say that Jon is a digital marketing guru would be a huge understatement! He was lauded by Inc. magazine for “cracking the code on how to go viral,” and while at YouTube he was instrumental in many of their popular videos, articles, cartoons, and other content that set records for shares, views, and followers.

Many of you may associate the idea of “going viral” with funny/crazy videos being forwarded on social media channels, and you wouldn’t be wrong. However, the meaning goes much deeper than that and it’s important to businesses of all shapes and sizes as we look to capture the attention of eyeballs in our target markets. With attention spans at an all-time low, Youshaei will provide the blueprint for how to break through and reach your market.

Here are takeaways that you can expect from this presentation:

  • How to get your target market to see your message without spending a fortune
  • How to simplify your message so customers actually care enough to share it
  • Proven templates to apply when writing your next newsletter, email, sales page, or social post.

The event will take place on Tuesday, May 7, from 8 to 10 a.m., at the Madison Marriott West. Tickets are $45 per person or $375 for a table of eight (breakfast included). However, we offer a 10% discount to anyone reading this column. To register, go to IBMadison.com/viral, click “Enter Promotional Code” on the registration page, and type in the code LeadingOff.

Last year’s IB Presents event was a huge success, we expect tickets to go extremely fast this year, and we encourage you to register right away!

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.

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