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Local solar industry faring better than state

Wisconsin’s overall solar grade is partly cloudy, but Dane County is seeing sunny skies.

Full Spectrum Solar installed the solar panels at Parmenter Circle Apartments in Middleton, a 72 kW solar project.

Full Spectrum Solar installed the solar panels at Parmenter Circle Apartments in Middleton, a 72 kW solar project.

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With all due respect to a true Madison original, Timbuk3, Wisconsin’s solar energy future has the potential to be bright, but outside of Dane, Milwaukee, and Waukesha counties no one in the Badger state has gotta wear shades — at least not yet.

That’s according to the most recent state-by-state results of the Solar Foundation’s annual “Solar Jobs Census.”

Nationally, the solar industry grew at a 20% clip to more than 208,000 workers in 2015. The report shows there are now three times as many solar workers nationally as coal workers. Wisconsin’s solar industry employs 1,941 workers according to the Census, across installation, manufacturing, sales and distribution, project development, and related sector employment. That places Wisconsin 26th nationally for the number of solar jobs in the state, and 27th nationally in solar jobs per capita — firmly middle of the pack.

Milwaukee, Waukesha, and Dane counties are the three counties with the largest number of solar jobs. Installation jobs in these three counties account for over half of the total in Wisconsin.

In particular, Dane County’s solar outlook is very strong, notes Tyler Huebner, RENEW Wisconsin’s executive director. With the cost of installing solar down 50% in the last five years, more and more businesses, nonprofits, and homeowners are installing solar.

“From Holy Wisdom Monastery to Ale Asylum brewery to Central Storage & Warehouse Co. to community-supported agriculture farms, solar is growing in Dane County,” Huebner says. “The City of Madison is working with RENEW Wisconsin and Summit Credit Union to launch a new solar loan program in 2016 for city residents, and the city will also be launching a “group purchase” solar program to encourage more homes to go solar in 2016. And the Dane County and City of Madison governments continue to invest in solar on their facilities.”

Huebner says Dane County is lucky to have a strong and competitive solar installation industry with a number of small businesses offering excellent products and services. But while the county’s solar industry is doing well enough now, expanding the solar marketplace would enable these small businesses to grow and bring more investment into the Dane County economy.

“The Solar Census helps us understand why some states are leaders in solar and others are behind,” notes Huebner. “The biggest factor in whether solar is thriving or not is state and utility policies, rules, and regulations. As a state, Wisconsin could choose to use the solar industry as an economic development engine and put in place policies that make it easier and cheaper for everyone to go solar, such as allowing easy financing through solar leases, and cutting red tape to save time and money in the installation process. The best way to create jobs is to build a strong market, and the right energy policies are needed to grow the solar market.”

According to Huebner, Dane County’s current solar jobs are mostly in small businesses, which provide the best platform for job creation. In addition, most of the area’s solar workers both live and work in Dane County, meaning the investments in solar projects keep dollars in the local economy. And the dollar savings on energy bills for homes and businesses enable more dollars to be available for spending in other areas of the local economy, such as retail stores and restaurants.

“Solar energy is a job-creation engine,” says Huebner. “While Wisconsin’s solar industry employment is holding steady, nationally the solar industry grew by 20% for the third straight year. In Wisconsin we are not fully harnessing solar energy’s job creation and economic development opportunities to move Wisconsin forward. Wisconsin’s economy will benefit from improved rules and regulations to unlock solar energy’s true potential — rules like better net metering policies, clarifying third-party ownership (solar leasing), and interconnection policies that govern how simple it is for a home or business to connect solar to the local utility grid.”


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Feb 11, 2016 07:33 pm
 Posted by  Anonymous

My daughter just went solar in Michigan (though there you often need too as the grid is in such disrepair- remember that when you hear about the "Michigan Miracle" at the state economic development conference this year) and it seems to be working fine. If we are straightening out regulations for a host of other businesses making Wisconsin open for Business why not solar also?

May 10, 2016 04:32 pm
 Posted by  Anonymous

Oddly my daughter also just went solar in Michigan! (and yes I experience blackouts in the city there more than I do in my rural home in Wisconsin). A lot of the "Michigan Miracle (which is an overstatement and remember they were far worse off than almost anywhere)" goes counter to a lot of the conservative sentiment in Wisconsin - my daughters area is pushing regional public transportation- working to reopen train stations they aren't messing with their universities (which are already benefitting from what is happening here)and their first birth rate increase (as opposed to a decline in overall population) is partially due to an open door policy for arabs and muslims.

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