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At Zebradog, Mark Schmitz builds a corporate identity as unique as the company’s name

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In 2014, Zebradog worked on 157 projects for 45 clients in 10 states and four countries, and this May, the doors will open on a new heritage center in Stoughton that Schmitz promises will be one of the greatest learning spaces in Wisconsin. “That little Zebradog [logo] is all over the world now,” he says.

So why the name Zebradog? Years ago, when operating under its legal name, ZD Studios, the company frequently received phone calls and mail addressed to 3-D Studios, V-D Studios, or even Mrs. D. Studios. “No, it’s like ‘z’ as in zebra, ‘d’ as in dog,” Schmitz would correct, over and over. Finally, the name stuck.

“It doesn’t mean a thing,” he laughs.

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