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Aaron Osten, First Business Trust & Investments

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Aaron Osten, vice president, First Business Trust & Investments.

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What are the most challenging and rewarding aspects of your job and why?

The hardest part of my job is constantly prioritizing so I’m prepared and staying ahead of my schedule. Thankfully, there’s a skilled team behind every person here — it’s like an engine behind any one individual — so we can really deliver for our clients. It’s especially rewarding to see the cooperation not only within our First Business Trust & Investments group, but throughout the entire First Business Bank. As someone involved in helping businesses optimize their retirement plans, I see the impact of our team’s work through the years as our clients retire and achieve financial freedom, migrating into retirement and living life the way they want. They can take a deep breath and enjoy what they want — that’s really powerful.

Who do you look up to or admire in business and why?

I admire those who willingly take the next generation under their wing to educate them. They do it wholeheartedly without being asked — selflessly — and because they’re cultivating the next generation, it makes everyone’s lives easier. Of course, as a parent, I now further appreciate my parents, grandparents, and in-laws so much more and realize how much they’ve sacrificed to help me get where I am today.

What has been the high point of your career so far?

The high point of my career has been working on a daily basis with a strong mentor who has selflessly showed me so much about how to be successful in business and in life. Gary Fossum has built long-lasting business relationships where he has become a trusted advisor beyond the core services he provides. Most importantly, he is another example of how to be a stellar dad and husband.

Thinking back on your career, what advice would you give your 21-year-old self?

Continuing to do the right activities will lead to the right results. While that might mean working long days, it’s still very important to acknowledge the people, like my wife and co-workers, who make that possible. Remain aware and grateful for the sacrifices they are making to help you achieve your goals. Also, surround yourself with the right people. I keep a tight circle when I refer people to other providers because who they are as a person reflects back on me. They need to have the same core values.


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