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Understory nabs $7.5M for ag market

Madison-based Understory, a weather network and analytics company, plans to expand its presence in the international agricultural market where it can provide real-time, actionable information that radar, satellite, and other remote sensing technologies cannot deliver.

4490 Ventures led a financing round that secured $7.5 million for the startup. This latest round drew a new investor, Revolution’s Rise of the Rest Seed Fund, a Washington, D.C.-based investment firm that invests in high-growth companies that are scaling outside of the coastal tech hubs.

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