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Jocelyn Vande Velde, formerly Trek Bicycle/currently UW Credit Union

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Jocelyn Vande Velde, brand manager, formerly Trek Bicycle/currently UW Credit Union.

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What would you say are the best things about living and working in Dane County?

The amazing network of talented, educated, and fun people is unbelievable. Every time I’ve hosted one of our Ignite Madison events — the charity/public speaking event I co-produced — or attended a networking/social event, I’ve been staggered by who I meet and how they are wired to be present and engaged in this world. I find it easy to make true connections and friends.

Do you have any secret talents or abilities that people would be surprised to discover?

Singing and stage crew. I love to sing and I’ve taken classes as well as participated in choirs, musical theater, and the occasional karaoke since I was a kid, though very sporadically. However, I’ll go one step further and confess that my incredible high school had an unbelievable theater program and my sports schedule didn’t allow for me to participate in being on stage. So I spent time around it every winter between my softball and volleyball seasons by building sets and running lights or flies (curtains). I love that I know how a show is produced when attending a concert or musical. It really adds to my experience.

What are your guilty pleasures?

Fattening, classic Chicago-style food. If I fly through O’Hare or visit friends/family in Chicago, I am known to walk out of my way for Garrett’s so I can indulge in warm caramel and cheese popcorn. A time or two a year, my husband and I will detour drives home to get Lou Malnati’s to go. I have fond memories of seeing the holiday department store windows with my family and getting Garrett’s, Unos (the original Unos, not the chain), and hot chocolate during the course of the day. So while I feel a little guilty for what I’m putting in my mouth, I’m reminded of what these awesome foods represent for me, as well — my family and eternal youth.

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