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Take Five with Susan Schmitz: Madison gets some transportation backbone

(page 1 of 2)

Ask Susan Schmitz about transportation needs, and she’ll tell you that Greater Madison is developing a much-needed spine. That’s spine as in the special (and faster) transit lanes for 60-passenger, articulated buses that are part of a proposed bus rapid transit or BRT system, which the city of Madison has taken initial steps to build as part of its Madison in Motion transportation plan.

In this Take Five interview, Schmitz, the retiring president of Downtown Madison Inc., explains why she’s so optimistic about the BRT concept, and she addresses the passions she’ll pursue during her “retirement” at year’s end.

IB: Why are you so enthusiastic about bringing bus rapid transit to Madison?

Schmitz: It’s the beginning of forming a regional transit system. We’ve needed this for decades. Madison and the Greater Madison area, including other parts of Dane County, badly need those connections and you have to start somewhere. We already have a good Metro Transit system, but we need more than that, and the bus rapid transit provides those connections and “spines.” I mean spines that take us from the east side to the west side to the south side to the north side, and then you work off of those spines with other modes of transportation like bike share or improvements in walking, and then park and rides where people have a place to park and they can get on rapid transit.

So there are options to get to work, and it isn’t just one system — that’s where our hands have been tied a little bit with just Metro. People having to get from one side of the city to another, especially to their jobs or to the doctor or other important places they have to go, and it will take sometimes two hours right now. This way, you start creating a multimodal transportation system. In many cases, people might take two roads to get there, but it’s fast because there are connections. You have to start somewhere and that’s why BRT starts with those major spines going through the city and connecting eventually to the suburban cites like Middleton, Stoughton, and Sun Prairie, etc.

Whether those special lanes go to those other communities, who knows? At least it’s the beginning of a connected system because when we looked at a regional transit system prior to Gov. Walker, we were looking at connections for the majority of Dane County and connecting Waunakee and Sun Prairie and Stoughton and Fitchburg.

IB: Is there another community with a successful BRT model for Madison to follow?

Schmitz: There are. Eugene, Ore. has a successful BRT system. Part of Portland’s transportation system is bus rapid transit. In some larger communities where they’ve had regional transit systems for decades, BRT is one part of a system, especially in cities that don’t have a light rail system or don’t have the rail because this [BRT] is not on a rail line, which is sometimes not as popular. A BRT can, while it typically stays in its lane, take a turn off, and so they don’t need a rail line.

IB: Can this system be done without the state legislature allowing local municipalities to create regional transit authorities with taxing power, which would help cover the operating costs of a BRT system?

Schmitz: That’s a really good and important question. BRT systems, and that’s just the beginning of a wider transportation system, are not as expensive as rail systems. A lot of times with the buses, the vehicles themselves, you can apply for grants for them, and so that’s not as difficult. The challenge is going to be operating costs because, in most cases, that’s what regional transit authorities do — they pay for operating costs.

However, we do have tax incremental financing. That’s one tool, and it’s a great tool, that we could use because that TIF increment is allowed, according to the state statute, for the operation of public vehicles. So if the city looks strategically, which I know they are, at areas in the city where these spine will go, there could be TIF districts approved for those areas. It’s the increment that would help pay for operations, but once those designated areas are put in, very often the values for that area and the taxes — they go up because you get more development around the major stops. So you’ll get more development, whether it’s more housing or services or whatever. It’s good for those particular areas.

IB: Would East and West Washington Avenue be the most obvious areas for an east-west corridor?

Schmitz: Yes, and University Avenue is really big, and Park Street [after renovation work is done], but specifically University Avenue because of all the cars that come from the west going to the university, which has about 17,000 employees. To get a BRT in that direction would be really, really helpful because what we found out when we were looking at a regional transit system is that most people said they would take public transportation if it was available and if it didn’t take them an hour to get to work.


Dec 19, 2017 11:58 pm
 Posted by  Mrbillsbrain

I realize this was just an overview of Bus Rapid Transit in the interview. However, much of the feasibility was explored back in 2012-13. That study cost $2 million and the consultants, SRF Consulting team leader, Joe Kern concluded that Madison really was not ideal and not too suitable for BRT for several reasons.

The Isthmus is a very narrow corridor. In cities like Portland or Kansas City BRT system serving much larger populations than Madison have plenty of space to add dedicated lanes just for these 60-85 foot long articulated buses. Madison doesn’t have that space.

The consultants worked up ideas for East Washington and University Ave to use the existing bike and Bus lanes. However mixing bicycles with very long buses during rush hours would set up two challenges. Bicycles will move at about 7-15 MPH or slower. This removes the “rapid” from Bus Rapid Transit as these long buses hopefully fully loaded, would have difficulty passing bicycles which do not move in platoons, but as individuals, and would by necessity have to crowd the bus into the normal traffic lane to pass them. Otherwise the bus moves at the same speed as the bicycles.

There are close by dedicated bike paths along both of the corridors but when asked about simply moving the bicycles from the Bus lanes to these existing bike paths, the Transport 2020 reply was that would be politically impractical to do so. Speaking of lack of spine, the bicycle lobby appears to frighten the transportation planners in Madison.

Of interest at nearly every meeting of the 2012-13 public meetings on BRT, and specifically the Sept 12, 2013 meeting Susan Schmidt stated, “BRT works with and fits with the train.”
Susan served on the Regional Transit Authority (RTA) Board where they spent most of 2010 trying to put in place a commuter rail system, even though by her own words today, a BRT system is far less expensive to build and operate. Other RTA board members also considered a BRT a bridge to Madison commuter rail

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