Bookmark and Share Email this page Email Print this page Print Pin It
Feed Feed

Large and in charge

Forget millennials, Generation Z is entering the workforce as the largest, most diverse, and most demanding generation ever. What’s it going to take to hire — and keep — these ‘always-on’ workers?

(page 4 of 4)

Mindset List

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students about to enter college, at least according to its authors, a trio of Beloit College professors — the youngest of whom was last an undergrad in the mid-1990s. In other words, take it with a grain of salt.

Still, with the 2018 list that looks at the college class of 2022 about to be released any day now, it’s a fun diversion to look back at previous year’s lists pertaining to for
the classes of 2018 through 2021 for a light-hearted glimpse at just a few of the generalizations about the early crop of Gen Zers about to make their way into your workforce ranks.


  • They are the first generation for which a “phone” has been primarily a video game, direction finder, electronic telegraph, and research library.
  • There have always been emojis to cheer us up.
  • Donald Trump has always been a political figure, as a Democrat, an Independent, and a Republican.
  • They never got to see Jimmy Kimmel and Ben Stein co-host a quiz show or Dennis Miller provide commentary for the NFL.
  • Justin Timberlake has always been a solo act.


  • There has always been a digital swap meet called eBay.
  • The United States has always been at war.
  • They have never had to watch or listen to programs at a scheduled time.
  • If you want to reach them, you’d better send a text—emails are oft ignored.
  • They have no memory of Bob Dole promoting Viagra.


  • Hybrid automobiles have always been mass-produced.
  • They have grown up treating Wi-Fi as an entitlement.
  • The airport in Washington, D.C., has always been Reagan National Airport.
  • Teachers have always had to insist that term papers employ sources in addition to those found online.
  • The Lion King has always been on Broadway.


  • Meds have always been an option.
  • Hard liquor has always been advertised on television.
  • Joe Camel has never introduced one of them to smoking.
  • The Unabomber has always been behind bars.
  • They have probably never used Netscape as their web browser.

Click here to sign up for the free IB ezine — your twice-weekly resource for local business news, analysis, voices, and the names you need to know. If you are not already a subscriber to In Business magazine, be sure to sign up for our monthly print edition here.

Add your comment:
Bookmark and Share Email this page Email Print this page Print Pin It
Feed Feed
Edit ModuleEdit ModuleShow Tags

Events Calendar

Edit Module
Edit Module