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Archive of: Sales & Marketing Biz Report

Title Issue

Ag branding firms merge

Two branding and marketing agencies focused exclusively on animal agriculture have decided to join forces.

September 2018

Pfizer decision propels Exact Sciences

Beginning in the fourth quarter, Pfizer one of the world’s largest pharmaceutical companies, will put its marketing muscle behind Madison-based Exact Sciences’ Cologuard at-home, DNA stool test for colorectal cancer.

August 2018

Lawsuit: UW System accused of age discrimination

The University of Wisconsin System is being charged with age discrimination in the case of 53-year-old Bambi Butzlaff Voss.

August 2018

Adams loses billboard lawsuit against city

The Wisconsin Supreme Court ruled against Adams Outdoor Advertising and in favor of the city of Madison in a legal battle over billboard sight lines brewing since the city erected a bicycle bridge over the Beltline in 2013.

June 2018

Local firm opens West Coast office

Madison-based Ideas That Evoke, a social media, digital, and PR agency founded by Kelly Ehlers in 2009, has opened a West Coast office in Los Angeles, according to a release.

May 2018

Business owner survey yields interesting results

WalletHub released the results of its 2018 small business owner survey related to everything from the current business environment (good) to how businesses will spend tax change savings (mostly for business development) to their thoughts on business credit cards.

April 2018

Milk Marketing Board renamed

A rebranding initiative has resulted in a new name for the Wisconsin Milk Marketing Board.

April 2018

State jobs ad funding expanded

The state Senate approved a $1 million Wisconsin Economic Development Corp. advertising campaign earlier this year urging Illinois millennials to move to Wisconsin for jobs, mostly with Foxconn in mind.

March 2018

Home sales statewide hit record

The Wisconsin Realtors Association released statewide home sale figures for February, showing the ongoing story of limited listings driving home sale prices higher.

March 2018

Time to nominate family businesses!

Nominations are now being accepted for the 2018 Wisconsin Family Business Awards celebrating the accomplishments and impact of family owned businesses around the state.

January 2018
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