Archive of: Sales & Marketing

	Title	Issue
	How small companies can land big contracts For small, startup companies, growth is not a certainty. The desire to land that first big contract with a client can be overwhelming. By Jason Busch	October 2018
	DirectHERy shines spotlight on women-owned businesses Kate Fletcher Heaney was traveling in Nashville with her husband when she stumbled on a problem that would lead her to her current endeavor with business partner Melanie Bean Galle. By Jason Busch	October 2018
	Crisis management Nothing could have prepared Stechschulte for the night of July 10, when a gas main rupture caused an explosion at Main and Bristol Streets that instantly leveled businesses downtown, displaced residents, diverted traffic for weeks, and tragically took the life of 34-year-old Cory Barr, a business owner, father, and volunteer fire department captain. By Jan Wilson	October 2018
	Ag branding firms merge Two branding and marketing agencies focused exclusively on animal agriculture have decided to join forces.	September 2018
	Bucking for attention Alex Lasry isn’t much older than a lot of the players on the Milwaukee Bucks roster, but don’t let his age deceive you. By Jason Busch	September 2018
	From underdog to brand powerhouse When Steve Battista joined Under Armour as its 19th employee in 2000 as director of corporate communications, little did he know that he would help the startup brand grow from selling four products into a $4.8 billion global business selling 40,000-plus products. By Jason Busch	September 2018
	IB Expo preview: Discover your competitive advantage Your next, best chance to become a business MVP comes at the In Business Expo & Conference. Set for Wednesday, Oct. 24, at the Alliant Energy Center, the IB Expo is the Madison area’s premier business-to-business event and gives you a leg up on your competition by connecting you with over 115 exhibitors and 1,100 professionals. By Jason Busch	September 2018
	Good sports galore at 2018 IB Expo If you’ve followed our expo promotions, you’ve noticed that IB also is heading into its very own sports season, as we have a sports theme for this year’s IB Expo & Conference. By Jon Konarske, IB Publisher	September 2018
	Pfizer decision propels Exact Sciences Beginning in the fourth quarter, Pfizer one of the world’s largest pharmaceutical companies, will put its marketing muscle behind Madison-based Exact Sciences’ Cologuard at-home, DNA stool test for colorectal cancer.	August 2018
	Business partnerships are made at Forward Fest You never quite know where or when a new business relationship might begin, but Madison’s annual Forward Festival is a great place to start. By Jason Busch	August 2018