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2018 Commercial Design Awards

Creative interiors stood out to a trio of judges who selected the winners in our annual Commercial Design Awards program.

(page 5 of 12)

Quarter Row Apartments

Best New Development or Renovation – Residential Multi-Unit

Seeking to attract young professionals looking for affordable luxury apartments close to downtown, Urban Land Interests developed the Quarter Row Apartments with an emphasis on community living or “co-living” — getting to know your neighbors and making connections within a modern building environment.

Home to 410 residents, the 83,600-square-foot building contains 88 apartments with the first and second floors featuring shared social, recreational, and exercise space. The project’s immediate neighborhood, once a pocket of desolate construction yards, has gradually been transformed into one of Madison’s most vibrant, walk-able, and bike-able neighborhoods. With the recent restoration and reuse of the nearby historic Tobacco Lofts, the addition of Quarter Row has further strengthened the urban environment.

Designers created a street experience for pedestrians and building residents. First floor units on the street side have steps up to street entrances, while balconies activate the street level, provide a necessary level of security for residents, and create a sense of street cohesiveness.

Outdoor spaces are thoughtfully integrated into the design to maximize the neighborhood feel. The rooftop terrace overlooks the streetscape to give residents a semi-private place to socialize and entertain. A central outdoor plaza connects to first floor common space, serving as a true outdoor destination with grilling stations and seating.

CDA judges praised Quarter Row as a higher-end project that added density in the heart of the city and employed the deft use of multiple materials — concrete, natural landscaping, and varying shades of brick. They also called it a creative architectural departure from most new multifamily structures.

“They got away from the standard square box apartment building,” states one judge, “and they have nice interior design work incorporating different materials without making it look too busy.”

Says another judge: “The quad area is nicely landscaped and feels like an inviting sanctuary within the city.”

Project credits

Location: 601 W. Doty St., Madison, WI 53703
Owner/Developer: Urban Land Interests
General Contractor: J.H. Findorff & Son
Architect/Interior Design: Potter Lawson
Engineers: Pierce Engineers
Photography: Mike Rebholz
Completion Date: August 2017


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