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Dan Roekle,

IB’s Professional of the Week is the premier way to meet Dane County’s professionals. This week features Dan Roekle, owner,

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1. What are the most challenging and rewarding aspects of your job and why?

The most rewarding aspects of my job as a lost ring finder are the smiles, hugs, and tears after finding a lost wedding, engagement, or class ring with my metal detector. People go from tears of sadness to tears of joy, but rarely is it the monetary value of the ring that people are upset about. Rather, it’s the countless stories and memories attached to the ring or the memories of the person who gave the lost ring to them. However, not every lost ring hunt ends with smiles and hugs. Sometimes I’m unable to find the lost ring with my metal detector, even after multiple attempts. Walking away from a hunt without a ring is by far the most difficult and heart-wrenching part of my job.

2. Who do you look up to or admire in business and why?

I would have to say the person I most admire in business is my father. Growing up, my dad owned and operated Dyer’s Shoes on the 100 block of State Street. I spent a lot of my childhood working in the store and watching my dad do everything from place purchase orders, to inventory management (almost entirely in his head), to washing the front windows, and being the best salesman I’ve ever seen. I learned the importance of keeping your family and your faith a priority. My dad closed up the store early for every one of my sporting events, even if it was a sport I rarely got playing time. Lastly, I learned that running a business isn’t easy and requires a ton of hard work and dedication, something that both my parents instilled in me and I now try to instill in my own two kids.

3. What has been the high point of your career so far?

The high point of my ring-finder career has been being able to turn my hobby of metal detecting into a successful and profitable part-time business, with a focus on helping people in Madison and surrounding communities. What a blessing it is to be able to run a business doing what I love and helping people at the same time.

4. Thinking back on your career, what advice would you give your 21-year-old self?

Buy Apple stock! Seriously, I would tell myself that it’s okay to fail. Failing at something isn’t an indication of a person or his or her abilities, it’s how you react and respond to the failure that is truly defining. Also, it’s okay to occasionally drop one of the balls you are constantly juggling. Don’t be afraid to ask for help picking up the dropped ball from the ground … if you don’t ask for help, you will likely drop another ball as you try to pick it up yourself!


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