Plan to be part of Madison area’s biggest business-to-business experience: the In Business Expo & Conference!
On May 17, 2023, Madison-area professionals will convene for a daylong business event focused on connecting businesspeople to information and resources crucial for business growth.
The In Business Expo & Conference features a keynote presentation with marketing insights from a national brand, a lively exhibit floor with exhibitors from multiple industries, business seminars with actionable tips, and hundreds of opportunities to meet face to face with area business professionals and community leaders.
The In Business Expo & Conference includes:
Presented by William Espey, Chipotle’s Brand Visionary for 19 Years
As consumers, we are living in an increasingly fragmented digital landscape, and the impact on brands is enormous. The days when companies competed primarily with direct competitors for consumers’ attention are long gone. With a door to the internet in everyone’s pocket, organizations must now compete with advertisers, social media platforms, a never-ending news cycle, viral videos, influencers, and so much more. Trying to cut through that noise with a broad-stroke approach to advertising is prohibitively expensive. It’s not enough to have an amazing product, you’ve got to engage consumers with sniper-like accuracy to succeed.
William Espey will help you understand how to strategically target the right audiences with the most compelling message—which requires knowing who and where your current and future customers are, what messaging they respond to, and how they perceive and connect with your brand.
For more information about exhibiting at the event, please contact events@ibmadison.com.
Among this year’s highlights were live interviews with attendees and exhibitors from the Expo floor by The Connect Show with Jon and Tracy, as well as artists from Fitchburg-based TruScribe creating real-time, hand-drawn sketch notes from the keynote and other presentations.
Beginning with a morning networking gathering over coffee and a rousing keynote presentation by former Harley-Davidson communications director Ken Schmidt, and ending with an important conversation about diversity, equity, and inclusion as a business strategy, hundreds of local professionals attended the IB Expo & Conference on May 18 at the Alliant Energy Center.
Beginning with a rousing keynote presentation from former Walt Disney World customer service expert Dennis Snow and ending with a lively happy hour on the Expo floor, the ninth annual IB Expo & Conference brought together Madison-area professionals with…
Beginning with a rousing keynote presentation from former Walt Disney World customer service expert Dennis Snow and ending with a lively happy hour on the Expo floor, the ninth annual IB Expo & Conference brought together Madison-area professionals with…
With a sports-inspired theme and key Wisconsin sports leaders on deck, the annual In Business Expo & Conference returned to the Alliant Energy Center Oct. 24, attracting more than 100 exhibitors and 1,050 attendees, and providing a forum for…
