Plan to be part of Madison area’s biggest business-to-business experience: the In Business Expo & Conference!
On May 17, 2023, Madison-area professionals will convene for a daylong business event focused on connecting businesspeople to information and resources crucial for business growth.
The In Business Expo & Conference features a keynote presentation with marketing insights from a national brand, a lively exhibit floor with exhibitors from multiple industries, business seminars with actionable tips, and hundreds of opportunities to meet face to face with area business professionals and community leaders.
The In Business Expo & Conference includes:
- An all-day expo with business exhibitors from around the Greater Madison region and the state
- A morning networking reception to kick off the day
- A keynote presentation featuring a marketing expert with 19 years’ experience with Chipotle
- Information-packed seminars to help your business
- And more!
Keynote – Capture Consumer Engagement in a Distracted World
Presented by William Espey, Chipotle’s Brand Visionary for 19 Years
As consumers, we are living in an increasingly fragmented digital landscape, and the impact on brands is enormous. The days when companies competed primarily with direct competitors for consumers’ attention are long gone. With a door to the internet in everyone’s pocket, organizations must now compete with advertisers, social media platforms, a never-ending news cycle, viral videos, influencers, and so much more. Trying to cut through that noise with a broad-stroke approach to advertising is prohibitively expensive. It’s not enough to have an amazing product, you’ve got to engage consumers with sniper-like accuracy to succeed.
William Espey will help you understand how to strategically target the right audiences with the most compelling message—which requires knowing who and where your current and future customers are, what messaging they respond to, and how they perceive and connect with your brand.
For more information about exhibiting at the event, please contact email@example.com.