I recently met the owner of a specialty retail chain who had a good-but-not great revenue profile. We discussed his marketing plan and his staff. I sensed a problem. He did not have either. He thought he was the best salesman for his business, which was probably true. However, he did not spend enough time promoting, which left him in the "anemic category" in growth.
Mad @ Mgmt addresses the concerns of middle market companies, including banking, family & succession issues, turnarounds & performance improvement and economic life in general. Walter Simson is founder and Principal of Ventor Consulting a firm dedicated to middle market companies.