Mad @ Mgmt

with Walter Simson

January 2011

Disparate Housewives


Disparate Housewives

I recently met the owner of a specialty retail chain who had a good-but-not great revenue profile. We discussed his marketing plan and his staff. I sensed a problem. He did not have either. He thought he was the best salesman for his business, which was probably true. However, he did not spend enough time promoting, which left him in the "anemic category" in growth.

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