with Joe Vanden Plas
Eighty-three-year-old Bobby Hinds has sold his Lifeline, the company he built over the past 40 years, so now it’s time for the indefatigable fitness fanatic to retire, right? Wrong. Hinds has been the driving force behind Lifeline USA, acquired last month by Pivotal 5, not because he founded the business, but because he was in charge of product development. Develop he did, and develop he will do.