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Jun 30, 201510:45 AMTransportation Matters

with Debby Jackson

Can our bad roads be good for tourism?

(page 2 of 2)

Maybe that is old-fashioned thinking. We have all heard about the concept in capitalism of creative destruction, right? Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it “the essential fact about capitalism.”

Maybe these “traditional” industries and the corresponding jobs will be replaced with new ones under a different paradigm.

I know the Wisconsin Association of Tourist Attractions put out a press release last week calling on the governor and legislature to raise the gas tax to fix this situation or tourism will suffer, but maybe their type of “tourism” is passé.

Think about it. Rather than traveling all the way from Chicago to, say, Spooner or Minocqua to go off-roading, our neighbors to the south could get the same experience on our actual roads in Wisconsin. Voila! We just cut out the middleman. Now, you don’t need to haul the ATV — you actually have to drive it there. Remember, it’s all about the journey.

Farmers won’t have to invest in expensive machines to churn milk into butter. They can simply load the milk into the back of the truck and let the bumpy journey take care of the rest.

Won’t accidents back up traffic for hours as our roads, which have already fallen into the bottom third in the country, continue to degrade? Maybe. But think about what we could charge for advertising space on the DOT’s 5-1-1 system.

If you’re a chiropractor? Forget about it. It’s like printing money.

Bus routes are cut? Time to buy stock in Uber.

Automotive shops specializing in tires, rims, and shock absorbers should start thinking in terms of expansions now.

The possibilities in this new economy are endless.

I understand that for many communities across Wisconsin that are waiting to have vital projects move forward and desperately want to see their local roads repaired this is not funny. At some point, however, it’s hard to talk about this without pointing out the ridiculousness of it all.

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Jul 1, 2015 08:04 am
 Posted by  Anonymous

Governor Walker has only been in office a few years. Wisconsin's roads have been degrading for 20 years now. Who was it that got us into this situation? Oh wait, we're not suppose to talk about that!

Jul 6, 2015 05:18 pm
 Posted by  Anonymous

LOL! Ignorance is bliss!

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About This Blog

 Debby Jackson assumed the role of executive director of the Transportation Development Association of Wisconsin after more than 15 years with the organization. In addition to her vast experience in association management and transportation advocacy, Jackson has a background in business. She leverages the breadth and depth of her professional experience, along with her knowledge of the membership and mission of TDA, to be a strong voice for robust transportation infrastructure in Wisconsin. Jackson started her career as a staff auditor with Price Waterhouse, which led to a series of accounting and corporate management positions with a major national retailer.

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