Jun 30, 201510:45 AMTransportation Matters
with Debby Jackson
Can our bad roads be good for tourism?
(page 2 of 2)
Maybe that is old-fashioned thinking. We have all heard about the concept in capitalism of creative destruction, right? Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones. It was coined by Joseph Schumpeter (1942), who considered it “the essential fact about capitalism.”
Maybe these “traditional” industries and the corresponding jobs will be replaced with new ones under a different paradigm.
I know the Wisconsin Association of Tourist Attractions put out a press release last week calling on the governor and legislature to raise the gas tax to fix this situation or tourism will suffer, but maybe their type of “tourism” is passé.
Think about it. Rather than traveling all the way from Chicago to, say, Spooner or Minocqua to go off-roading, our neighbors to the south could get the same experience on our actual roads in Wisconsin. Voila! We just cut out the middleman. Now, you don’t need to haul the ATV — you actually have to drive it there. Remember, it’s all about the journey.
Farmers won’t have to invest in expensive machines to churn milk into butter. They can simply load the milk into the back of the truck and let the bumpy journey take care of the rest.
Won’t accidents back up traffic for hours as our roads, which have already fallen into the bottom third in the country, continue to degrade? Maybe. But think about what we could charge for advertising space on the DOT’s 5-1-1 system.
If you’re a chiropractor? Forget about it. It’s like printing money.
Bus routes are cut? Time to buy stock in Uber.
Automotive shops specializing in tires, rims, and shock absorbers should start thinking in terms of expansions now.
The possibilities in this new economy are endless.
I understand that for many communities across Wisconsin that are waiting to have vital projects move forward and desperately want to see their local roads repaired this is not funny. At some point, however, it’s hard to talk about this without pointing out the ridiculousness of it all.
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