The Web Chef's Cafe

with Paul Gibler


The (Online) World is Under Attack!

Yikes! I was one of the poor suckers whose computer defenses failed to repel this attack and bore the costs of re-building my system after a recent malware attack. The attack got around my "always on" Norton 360 anti-virus protection and dumped a nasty malware code on my computer that took my computer tech person a good deal of effort (and cost to me) to eradicate.

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What's the Buzz, Tell Me What's a Happening - Conversational Monitoring

When the Apostles sang "What's the Buzz? Tell me what's a happening?" in the seminal rock opera Jesus Christ Superstar, they didn't have the advantage of using the sophisticated Internet listening platforms, social media monitoring and brand reputation tools that are available today. These tools, are being used to monitor the pulse of the conversations taking place on blogs, forums, Twitter feeds, opinion sites, social networks, Wikis, Podcasts, forums and other online properties where companies, brands and individuals are being praised and trashed all day long.

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Advancing by Retweeting: The Next Steps in Using Twitter

Twitter, the 140 character micro-blogging platform, is all the rage among social media lovers. Using Twitter and a range of ancillary services, businesses of all sizes are quickly disseminating and responding to information and misinformation, sharing special offers, recognizing employees, recruiting new workers, responding to crises, and joining the conversation with naysayers and lovers of their products and services.

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Online Advertising — Up, Down and Around

Until recently, online advertising had been the sole winner in a declining advertising market. In a further example of the recession's impact, an Interactive Advertising Bureau/PriceWaterhouseCooper, LLP study found that online advertising dropped 5% to $5.48 billion in the first quarter of 2009, the first drop since 2002. Yet even with these results, eMarketer projected (April 2009) that online paid advertising would increase from $24.5 billion in 2009 to $37.2 billion in 2003 — an increase that would put online ahead of newspapers and magazines.

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It's the Norm, Not Just for Porn

In the Tony Award-winning hit Broadway show Avenue Q, Trekkie Monster let us know that "the Internet is for porn." In his unique and entertaining worldview this narrow usage might have been the case, but today the Internet is becoming the norm. In fact, in a recent Gallup poll, 48% of Americans were found to spend at least one hour a day on the Internet, almost doubling since 2002.

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