The Web Chef's Cafe

with Paul Gibler


How to use Twitter for advertising and promotion

Ever since its IPO in November, Twitter has been soaring, not only as a stock (TWTR) but also as an enhanced social network for advertisers and content marketers. Feeling Wall Street pressure to monetize the value of its 230 million-plus active users, Twitter is launching new advertising and promotion offerings while enhancing those that have generated an estimated $582 million in ad revenue in 2013. These efforts are keeping it well on track to an estimated $950 million in ad revenue in 2014, according to eMarketer. Let’s take a look at the advertising and promotion opportunities on Twitter.

Posted at 02:50 PM | Permalink | Comments


How to create trust in your company through social proof

There has been a lot of buzz about the importance of social proof in the success or failure of business today. As defined by Graham Charlton at EConsultancy, a community of digital marketing and eCommerce professionals, “Social proof is the phenomen[on] where people tend to believe that the decision and actions of others reflect the correct behaviour in a given situation.” As it applies to business, social proof is the consumer’s validation or condemnation of your products or brand, created through social sharing, commenting, and other digital engagement.

Posted at 10:31 AM | Permalink | Comments: 2


In the ring: Instagram, Vine, MixBit fight for share of the mobile video market

Twitter’s Vine, Facebook’s Instagram, and the newly announced MixBit are fighting it out for a piece of the short-form mobile video market. Vine now has a reported 40 million users, according to a recent CNET report. Instagram started out as a photo-sharing site and expanded its offerings with the June 2013 launch of Instagram videos. MixBit, by the founders of YouTube, recently launched with its own unique characteristics to mix it up with Vine and Instagram.

Posted at 11:51 AM | Permalink | Comments


Google+: a plus or minus among your social media platforms?

The armamentarium of social media platforms and tools used by consumers and businesses continues to evolve and grow. This growth has made choosing the networks in which to “play” and sometimes “pay” a challenging task. Among the newer ones gaining steam is Google+. While still in its relative infancy, more than 100 brands have more than 1 million followers on Google+. Among these are iconic brands like Ford (2.6 million+), General Motors (1.4 million+), Time magazine (~3.4 million), U.K.-based newspaper The Guardian (1.8 million+), and less iconic brands like humorous illustrator Rodney Pike (~1.6 million).

Posted at 10:59 AM | Permalink | Comments


14 tips for ‘spying’ on the competition

Digital competitive intelligence is a growing strategic requirement for businesses seeking to monitor the business and marketing activities of competitors. Competitive intelligence should be part of a competitive benchmarking strategy that leads to enhancements of your own product, service, and operational strategies.

Posted at 09:49 AM | Permalink | Comments