The world of retail is in a state of flux as retail channels, communications tools, and techniques rapidly shift – largely driven by changing consumer behavior coupled with new mobile technologies. On the decline are traditional enclosed shopping malls, now showing their age, along with traditional department and grocery stores.
"The Web Chef's Café" focuses on giving you insights, tips and links to free and fee resources on some of the latest developments in e-marketing, including social media and content strategies. Our Web Chef, Paul Gibler, encourages you to send topic ideas and to comment as the periodic series evolves. Follow him on Twitter @theWebChef.