with Paul Gibler
The armamentarium of social media platforms and tools used by consumers and businesses continues to evolve and grow. This growth has made choosing the networks in which to “play” and sometimes “pay” a challenging task. Among the newer ones gaining steam is Google+. While still in its relative infancy, more than 100 brands have more than 1 million followers on Google+. Among these are iconic brands like Ford (2.6 million+), General Motors (1.4 million+), Time magazine (~3.4 million), U.K.-based newspaper The Guardian (1.8 million+), and less iconic brands like humorous illustrator Rodney Pike (~1.6 million).