The Web Chef's Cafe

with Paul Gibler

July 2009

Online Advertising — Up, Down and Around


Online Advertising — Up, Down and Around

Until recently, online advertising had been the sole winner in a declining advertising market. In a further example of the recession's impact, an Interactive Advertising Bureau/PriceWaterhouseCooper, LLP study found that online advertising dropped 5% to $5.48 billion in the first quarter of 2009, the first drop since 2002. Yet even with these results, eMarketer projected (April 2009) that online paid advertising would increase from $24.5 billion in 2009 to $37.2 billion in 2003 — an increase that would put online ahead of newspapers and magazines.

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