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Aug 26, 201311:51 AMThe Web Chef's Cafe

with Paul Gibler

In the ring: Instagram, Vine, MixBit fight for share of the mobile video market

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MixBit

Here’s an example of a seven-minute, 32-second video compilation using MixBit that promotes an Irish musical event on Aug. 17 in Cork, Ireland. It is a good example of how clips were pulled together using the stitching characteristic inherent in the MixBit tool.

The ways for marketers to engage with customers with a video lagniappe, sans the purchase, will continue to evolve as new features are added to the tools in this crowded space and as content creators continue to stretch the limits of how to share meaningful visual messages in six, 15, or 16 seconds online. For astute digital marketers, it will be critical that these tools be considered as part of their social media mix.

To find out more about the latest trends in e-business and marketing, you can follow me on Twitter @theWebChef or Google+. You can also find me on Pinterest and follow my Pinterest Board for information on these short-form video tools.

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