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Apr 22, 201309:49 AMThe Web Chef's Cafe

with Paul Gibler

14 tips for ‘spying’ on the competition

(page 2 of 2)

Other intelligence

12. Do a financial analysis: For public companies, track their financial releases and statements.

13. Conduct a public relations analysis: Track competitors’ press releases on Business Wire or PRNewsWire.

14. Do a comparative pricing analysis: For ecommerce companies, track competitive price changes using tools like Upstream Commerce.

Combining these tactics with effective analysis should be part of your ongoing business and marketing strategies so that your organization doesn’t miss out on the signals and insights that come from keeping abreast of the competition.

Beyond these tips, if you have the resources and critical need, consider hiring a competitive intelligence firm like Fuld & Co. or Acute Intelligence for custom intelligence. You might also find industry analysts who cover your industry that offer syndicated reports.

For additional information on competitive intelligence, evaluate the resources available through the Strategic and Competitive Intelligence Professionals or the Association of Independent Information Professionals. You can also find infographics, charts, and other visual information on this topic at my Pinterest board.

To track trends, techniques, and resources to enhance your marketing strategies, follow me on Twitter @theWebChef.

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