The Gray Area

with Donna Gray


6 ways to create loyal customers

Loyalty, according to the Oxford English Dictionary, is “the quality of being loyal. It’s giving or showing firm and constant support or allegiance to a person or institution.” Most business owners and managers agree that loyal customers are their greatest sales force. We all know how important it is to keep current customers happy.

Posted at 11:43 AM | Permalink | Comments


How creatures of habit can harness the spirit of change

I ran into an old friend on the way into church this past weekend. He greeted me with, “How’s retirement? I see you closed your store.” Wow! That took me by surprise. Just to set the record straight right now, I’m not retired and we did not close our store. We moved our store. And we thought we had notified every one of our customers and prospects.

Posted at 04:25 PM | Permalink | Comments


Why employee recognition is vital to your business’ success

It’s no secret that companies that operate in a recognition and appreciation culture have fewer problems with employee retention. Employees want to feel that their contribution is important to their company’s mission, and company exit surveys frequently reveal that a lack of recognition plays an important role in employee turnover.

Posted at 01:56 PM | Permalink | Comments


12 time-management tips to help you stay balanced

For many of us, it seems like there’s never enough time in the day. While we like being busy, it’s a challenge to keep our balancing act going strong. It’s hard to work under the gun, but it’s definitely a part of being in business, and putting things off is not a choice.

Posted at 04:29 PM | Permalink | Comments


How to create customer loyalty

Years ago, my mother and father, who were very astute entrepreneurs, taught me the advantage of courtesy. As a young child, I was privileged, during school vacations, to be able to go on business trips with them, and I had the good fortune to learn from their example.

Posted at 08:56 AM | Permalink | Comments

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