Dec 16, 201312:06 PMThe Gray Area
with Donna Gray
9 time-management tips for the new year
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It’s hard to believe we’re at the end of another calendar year. I belong to a couple of different marketing organizations, and I’ve found that even though they work for different types of businesses, several of their members have formed common bonds to help each other find sales contacts.
I recently attended a meeting that featured a panel of marketing experts who shared some interesting (if scary) facts about some other industries that depend on people to travel, eat out, go to shows, and build and/or remodel houses, etc. This was an eye-opener for those whose focus had been centered on the challenges their own industries and businesses have been dealing with.
So what’s the bottom line message the experts are putting out there? “If you find yourself in a hole, the first thing to do is stop digging!” Get over sulking. Quit dwelling on how bad this year was. Get a marketing plan written and in place for making next year the best ever. President Lyndon B. Johnson said, “Yesterday is not ours to recover, but tomorrow is ours to win or lose.” What better time to write a new plan or beef up an existing plan?
You may have heard the saying “timing has a lot to do with the outcome of a rain dance.” Getting a well-thought-out marketing plan in place for the coming year is a great way to do a company’s rain dance.
Many of us need to find good ways to get more out of the hours available. December can find some of us wondering how we can get everything completed before the clock strikes 12 on the 31st. One of my friends is a “time-management guru” (I’m one of her “groupies), and she has some advice on improving one’s use of time during the business day.
Following are a few highlights: