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Dec 3, 201307:57 AMThe Gray Area

with Donna Gray

7 creative alternatives to your company’s holiday card

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Each year during the holidays, companies of all sizes try to think of ways to spread holiday cheer and recognize their customers. Many want to acknowledge the importance of their relationships. Marketing committees, business partners, advisers, and team members put their heads together, rack their brains, and try to come up with the best ways to show gratitude for their clients’ work, and to nurture ongoing relationships.

They’re all looking for the best way to send the message of appreciation in a timely manner. Many companies send holiday cards, and while this is traditional, happens at the end of the year, and is reflective of years past when every business did this, nowadays cards don’t stand out among the extra volume of holiday greetings. Sending a “we love our customers” card for Valentine’s Day might get more attention. In fact, almost anything sent out (or presented in person) out of season will get remembered. There’s a certain power that goes with keeping in touch all year round.

Companies with a lot of customers can find it challenging to acknowledge and connect with all of them during the holidays. Showing gratitude might be even more appreciated when people are not burdened with end-of-year projects and tasks. Since the holidays tend to be jam-packed with events, family connections, and other engagements, try taking the pressure off your company by planning a thank-you campaign at a different time of year. Here are a few suggestions:

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