Aug 25, 201411:57 AMThe Gray Area
with Donna Gray
How to make friends … and get business
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This past week I was in networking mode, with something on the calendar almost every day for breakfast, lunch, and dinner. Even with today’s emphasis on social media marketing, many of my business friends feel that in-person networking events still help pave the way to business deals.
The advertising and marketing climate has changed, and those in search of new business get out and get around. Rainmakers are now prospecting through LinkedIn, Facebook, and the like, but they still want to be seen at local face-to-face networking events.
What makes networking challenging is staying organized so there’s time to do it all. Right now, according to my business friends, calendars are full of events and potential situations for meeting prospects and making new business friends. At the same time, many are experiencing different selling patterns: One day they are so busy they can’t turn around, and the next day it’s as quiet as a library.
Some have their teams involved with strategic planning, organizing, trying to mind-read customers, and working on projections for the remainder of the year, so time management has to come into the equation. Anything that isn’t on-fire important moves to the bottom of the to-do list. But networking remains important and holds a place near the top of the game plan.