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Jul 21, 201502:01 PMThe Bottom Line

with contributors from Associated Bank

#GotTalent: Leveraging mobile recruiting strategies

(page 2 of 2)

It is estimated candidates only spend 20–30 seconds reviewing a job description. Job descriptions must be compelling to grab their attention. They also want to be able to apply for positions using their mobile devices. They do not want to wait to return to their home computers to complete an application, which on average takes 45 minutes to complete.

It is all about how many clicks it takes to review and upload their profile, and how much time it takes to wait for the prospective employer to confirm their profile has been received. This is really no different than the customer experience we have with any other online company. As buyers, candidates expect the same response time.

The trend is unmistakable. Mobile recruiting is here to stay, and employers need to proactively evaluate how to leverage this technology in ways that match their needs, budgets, and corporate strategies. The most successful mobile strategies involve:

  • Preparing a compelling company overview and job description.
  • Limiting the number of clicks it takes a candidate to review the posting and upload their profile.
  • Forgoing requiring a resume — I always say, “People are perfect at two times in their life — once when they are born and again when they write their resume.” You can screen the candidate more thoroughly during the interview process. 
  • Leveraging social networks to source candidates. Professional profiles on sites such as LinkedIn are a good starting point as it is difficult (not impossible) to misrepresent your professional profile online without someone calling you out on it.
  • Using technology tools to communicate with candidates. The chosen tool should allow you to notify candidates when their profile is received, schedule interviews, and even provide directions to the interview.
  • Providing links to testimonials and even videos regarding real life examples of why someone would want to work for the company. 

Recruiting top talent is a challenge every employer faces as the economy improves and technology redefines our tactics. This is why we say, “The only constant is change.” Make sure to keep up with this ever-changing landscape.

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