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Jan 7, 201410:59 AMThe Bottom Line

with contributors from Associated Bank

The benefits of promoting employee volunteerism

(page 2 of 2)

Benefits to the business

One way to demonstrate an even deeper commitment is by encouraging volunteer activities on company time. While counterintuitive, there are ample quantitative and qualitative studies that show being a good corporate citizen can also be good for a company’s bottom line.

From an internal perspective, an effective employee volunteer program improves job satisfaction and employee retention. Studies have shown that employees cite greater satisfaction at companies that sponsor volunteer programs. In fact, according to an LBG Associates survey about employee volunteer programs, 71% of employees who participated felt more positive about their company as a result of these programs.

In regard to external stakeholders, these types of programs are a great way to help build loyalty by demonstrating to customers that your business cares about more than just making profit. Additionally, by regularly engaging with your surrounding community, you will ultimately build upon your brand awareness and corporate reputation.

No matter how much or how little, all companies should embrace their communities and give back to the people who have enabled them to succeed. By engaging with one’s community and encouraging employees to do the same, business owners can ensure their efforts will be recognized and employees will remain happy and customers loyal.

Gary Schaefer is executive vice president and commercial banking group leader for Associated Bank’s west/southwest region.

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