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Jan 7, 201410:59 AMThe Bottom Line

with contributors from Associated Bank

The benefits of promoting employee volunteerism

(page 1 of 2)

As we begin the new calendar year, it’s a great time to reflect on your business’ success in the past year and consider new ways to engage with your employees and surrounding community. While many for-profit companies look to their bottom line as the primary measurement of success, it’s also important for business owners to evaluate success in terms of employee and community engagement.

One way to engage both of these constituencies is through employee volunteer opportunities. Many companies encourage volunteerism among their employees. Some have taken this a step further by developing dedicated employee volunteer programs. These programs offer to share the company’s human resources with nonprofits, many of which are finding it more and more difficult to balance budgets and meet the needs of their communities.

Benefits to the employees

Employee volunteer programs improve overall attitude and morale, while providing a unique opportunity to encourage teamwork and skill development. According to Causecast, 90% of human resource professionals say that pro-bono volunteering is an effective way to develop leadership skills.

Benefits to the community

While the economy is bouncing back, nonprofit organizations still struggle to balance budgets and meet the needs of their communities. Employee volunteer programs provide nonprofit organizations with valuable resources, while offering direct cost savings. Corporate partnerships and volunteer programs help draw additional attention to a community’s needs, while setting an example for other area business owners, encouraging them to consider similar involvement.

(Continued)

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